Sake Brands
in Shizuoka

"Kinmei" is a brand named after the sacred 'Kinmeisui' spring water at the summit of Mt. Fuji. It is a signature sake and a local pride that encapsulates the majestic blessings and mystery of Mt. Fuji in every drop. As the only brewery in Gotemba, Negami Shuzo-ten uses 100% cool Mt. Fuji groundwater that naturally wells up from 80 meters underground. The water, balanced with minerals, is transformed through the traditional 'Yamahai' method into a robust flavor with profound depth. Brewed only with rice and koji, its character is free of any pretense, featuring the sharp finish characteristic of high-altitude brewing and a crystal-clear lingering aftertaste. Much like one's enduring love for Mt. Fuji, it is a soul-stirring drink that you'll want to cherish and enjoy for years to come.

"Ryu no Ogi" is a brand of refined dignity that condenses the brewing techniques and philosophy of Fuji Takasago Shuzo. Brewed in the pure air adjacent to the Fujisan Hongu Sengen Taisha shrine, it uses high-quality groundwater filtered through Mt. Fuji's basalt layers. The soft water brewing, which gently oversees the work of the yeast, merges with the exceptional skills of the Noto Toji, spreading an elegant and prestigious aroma like an opening fan. The mouthfeel is remarkably gentle, characterized by a delicate yet profound flavor. While respecting the 'Nakaya' tradition passed down for over a hundred years, it is a bottle that embodies the pride of Fuji Takasago Shuzo, resonating with a modern, sophisticated sensibility.

"Shimoda Reimei" is a community collaboration brand created through the partnership between Shimoda in Izu—a turning point in history—and Fuji Takasago Shuzo. Brewed with pristine Fuji groundwater using skills polished by Noto Toji, this sake features a refreshing character evocative of the dawn (reimei) of a new era. It pursues a crisp flavor that complements Shimoda's food culture, colored by the history of Japan's opening to the world, and enhances local seafood. The sacred power of Mt. Fuji intersects with Shimoda's vigorous terroir. Loved by locals and enchanting to travelers, it is a brand that serves as a bridge within Izu.

"Ura-Takasago" is a limited edition brand that draws out the hidden charms of the flagship "Takasago" and opens new horizons in sake brewing. Expressing the brewer's playfulness and experimental spirit that cannot be fully captured in the regular lineup, it is brewed with a non-traditional approach while using the supreme Mt. Fuji groundwater as its base. As the name "Ura" (the other side) suggests, it is characterized by a taste full of surprises that allows one to rediscover the depth of the Takasago brand with every sip. Highly rare and stimulating to the curiosity of sake connoisseurs, it is a crystallization of Fuji Takasago Shuzo's creativity.

"Sunshu Nakaya" is a premium brand bearing the brewery's original trade name from its founding, symbolizing a return to origins and constant evolution. Redefining the spirit of 'Nakaya', passed down for over 190 years in the land of Suruga (Sunshu) at the foot of Mt. Fuji, this sake beautifully merges carefully selected rice with pristine groundwater. While upholding the traditional Noto Toji techniques, it pursues a sophisticated, clear mouthfeel and the ultimate balance of delicate umami. The pride of 'Nakaya', loved across eras, is condensed into every drop. Its dignified flavor elevates time spent in conversation with loved ones into something truly exceptional.

"Chiyo no Mine" is a brand that evokes tradition and prestige, long guarded by Fujimasa Shuzo. Nurtured amidst the harsh conditions of the Asagiri Plateau at the western foot of Mt. Fuji, this sake is the crystallization of skills passed down through generations. The inherent quality of ingredients drawn out by pristine groundwater and the meticulous brewing resulting in a timeless flavor have earned it long-standing love in its hometown of Fujinomiya. The name means 'Summit (Mt. Fuji) that flourishes for a thousand generations,' reflecting a dignified presence that remains unshaken by time. It is a cup that quietly enhances the flavor of your meal and fulfills the heart.

"Fujisan" is the flagship brand carrying the name of Japan's symbol of beauty, embodying the soul of Makino Shuzo. With over 280 years of history as the sole remaining brewery in Fujinomiya's Ueno district, it is brewed using 100% Mt. Fuji groundwater. Characterized by a pure aroma and a crystal-clear taste like snowmelt, thanks to using the same pristine water as the source of Shiraito Falls. Techniques passed down from Noto Toji for over a century give dignity and depth to these pure ingredients. The brand also features 'Homarefuji' rice from Shizuoka. Recognized at international competitions like the IWC, it is a cup of dignified clarity that carries the pride of Mt. Fuji to the world.

"Shiraito" is a brand dedicated to the famous Shiraito Falls, embodying crystalline freshness. Located just north of the brewery, Shiraito Falls is where Mt. Fuji's groundwater emerges in thousands of silken threads. This sake is brewed using 100% of the same groundwater source and traditional Noto Toji techniques. It is characterized by a pure, transparent quality, as if the beauty of the water itself has been transferred into the sake. The mouthfeel is as refreshing as the falls' mist, with a cleansing coolness. Including the pioneering 'Genshu' (undiluted sake) born here in the Showa era, the 'Shiraito' brand carries the name of this regional symbol and conveys the radiance of Mt. Fuji's vitality.

"Atami" is a community-collaboration brand born from the passionate desire of the international tourist destination, Atami. Created through the cooperation of Atami's liquor stores and Fujinishiki Shuzo to fulfill travelers' requests for 'Atami's own sake.' Brewed as a Junmai sake using Izu-grown 'Aichi no Kaori' rice and Mt. Fuji spring water, it is finished by adding pure spring water from Tanna, Atami, as dilution water. Atami's rich nature and Mt. Fuji's blessings resonate within a single bottle. Characterized by a gentle aroma and a soft flavor as friendly as the streets of Atami. It is a heartwarming cup that colors your travel memories and allows you to savor Atami's terroir with all five senses.

"Shimoda Fuji" is a community-collaboration brand imbued with thoughts for the historic and atmospheric port town of Shimoda in Izu. Using rice grown in Shimoda and brewed through the cooperation of Shimoda's liquor stores and Fujinishiki Shuzo in Fujinomiya, it is a bottle that connects the regions. Based on a reliable quality nurtured by Mt. Fuji's groundwater, it brings out a rich flavor that makes you feel Shimoda's terroir. It embodies Fujinishiki Shuzo's philosophy of coexisting with the community by using materials from each region. It is a brand full of local love that you'll want to enjoy along with Izu's seafood while reflecting on the history of Shimoda, the town where Japan opened its doors to the world.

"Kunpai" (meaning 'your cup' or 'toast') is the signature brand of Kunpai Shuzo, designed to accompany celebrations and meaningful conversations. Brewed using the pristine water of Shizuoka City's Abe River and carefully selected rice, it carries forward the tradition of 'handcrafting' since the Taisho era. Its name comes from the wish for people to share a glass (a toast) at joyous occasions. While pursuing Shizuoka's characteristic 'clean and crisp flavor,' it features a soft umami from the rice that lingers pleasantly after each sip. It is not flashy, but it gently colors the daily dining table, offering a calm drink that relaxes the heart and body as you sip. It is a celebrated sake rooted in Shizuoka, where tradition and love for the community are alive.

"Kihei" is a historic sake name cherished since the Taisho era and is the proud signature brand of Shizuoka Hiraki Shuzo. Its name reflects respect for traditions passed down since the brewery's founding and a wish to accompany people's moments of "joy" (Ki). In the transparent flavor brought by the water of Shizuoka's Abe River, deep brewing techniques cultivated in Okayama's sake-making heritage are alive. While possessing a clean finish, it has a dignified umami that colors the dining table for everything from daily meals to special moments. Embodying the philosophy of 'delivering good sake to more people,' it has a perfected, tireless balance. Please enjoy a refined and uplifting cup nurtured by Shizuoka's terroir.

This brewery is closed

"Masuichi" is a brand that was long loved in Yamazaki, Aoi-ku, Shizuoka City, from its founding in 1856 until the brewery's closure in 2012. Its name comes from the wish for drinkers to become 'ever more happy' (Masu-masu Shiawase). The flavor, a fusion of Shizuoka's natural water, sincere rice selection, and traditional techniques, symbolized the calm and peaceful 'daily life of Shizuoka.' Although it has now become a "phantom brand," the memory of how it once brilliantly colored dining tables and enriched local conversations is still cherished in the history of local sake.

"Ro" is a sophisticated brand by Kanzawagawa Shuzo-jo, named after a term meaning musical melody or meter. True to its name, its greatest feature is a superb balance as if the five tastes (sweet, spicy, bitter, astringent, and acidic) are playing a perfect harmony. The light, round flavor nurtured by the extremely soft water of the Kanzawa River, combined with a refreshing, noble aroma, provides the drinker with comfortable stimulation and peace. Crafted in Yui—where the history of the post town lives on—by fusing modern sensibilities, this masterpiece possesses a dignity that impresses foodies and a transparency that keeps you coming back without getting tired. It is a refined drink for adults that adds a touch of luxury to daily life.

"Ama-mi-tsuki" is a brand by Kanzawagawa Shuzo-jo that captures a fantastic beauty like the moon shining in the night sky. The flavor, created by using luxuriously polished Yamada Nishiki for the rice malt (koji) and Gin-ginga for the brewing rice (kake-mai), promises a truly blissful moment. Its most prominent features are the silky-smooth texture drawn out by the soft water of the Kanzawa River and an elegant, deep aroma. Its charm lies in a depth that makes you want to enjoy a slow dialogue with the sake, like admiring the moon in silence. As the name suggests, this sake fills the heart and richly colors special nights, making it a perfect gift for loved ones or a rewarding treat for oneself.

"Haginishiki" is a brand full of gentleness and transparency, brewed by Haginishiki Shuzo, who was captivated by the water of the Abe River, Shizuoka's mother river. The life of its flavor is the Groundwater from the Abe River, one of the '100 Famous Waters of Heisei,' which wells up from 60 meters underground. This extremely soft water and meticulous manual work in small batches create a smooth, pure umami as clean as the river itself. Characterized by a calm aroma and a pleasant finish that glides down the throat, it has the breadth to naturally blend with any dish. The family's passion and the blessings of the Abe River dwell in every drop, making this celebrated sake one that transforms an ordinary dining table into a slightly luxurious and rich moment.

"Chuumasa" is a traditional brand that carries the weight of history, inherited from the former Yoshiya Shuzo founded in 1751. Its flavor, polished over many years, has evolved into something even more refined through the groundwater of the Abe River and the artisans' manual work. It features a solid 'traditional taste' that harmonizes rich rice umami with a clean-cutting finish. The bustle of the era when the area once flourished as a post town on the Tokaido road and the sincere feelings of the brewers are condensed into every drop. With its dignity that feels comfortable on modern dining tables while never forgetting respect for history, it is a celebrated sake that truly symbolizes Suruga's brewing culture.

"Hagi no Kura" is a precious brand filled with passion, representing the origins of Suruga Shuzo-jo. Carrying forward the dedication to brewing cultivated by founder Yoshimune Hagiwara, it has been given new life by the blessed water of the Abe River. The flavor born from careful production that sticks to manual work features a gentle, elegant aroma and a depth where you can enjoy the rich expressions of the rice. Its calm and warm quality, which seems to soothe the heart the more you drink it, attracts many fans. While valuing traditional methods, it combines a comfort that stays close to modern scenes—a drink that condenses the brewery's commitment.

"Mariko no Shukuyu" is a brand full of travel spirit, named after 'Mariko,' a post town on the Tokaido road known through Utagawa Hiroshige's ukiyo-e prints. Its flavor, created by the soft water of the Abe River system and local Shizuoka rice, evokes the 'cup of rest' that once healed travelers. It features a gentle aroma that spreads softly and a smooth mouthfeel. Its modest dignity, which complements dishes without interference, provides a comfort that makes you reach for another cup. It is a peaceful sake in which Shizuoka's sentiment lives on—one we would like you to enjoy slowly while letting your thoughts wander to the scenery of the historical post town.

"Michikusa Yoshimune" is a brand filled with playfulness and commitment, bearing the name of Suruga Shuzo-jo's founder, Yoshimune Hagiwara. As the name 'Michikusa' (loitering or taking a detour) suggests, it proposes a luxurious time to step away from the daily hustle and bustle and slowly face the sake. The clean mouthfeel nurtured by the groundwater of the Abe River and the deep richness produced by careful manual koji-making coexist in an exquisite balance. The rich umami that spreads with every sip creates a wealthy aftertaste, like enjoying a detour in life. Combined with warmth that makes you feel the brewer's face and its refined quality, this sake is a special drink suitable for rewarding yourself or for a conversation with dear friends.

"Sogatsuru" is a brand that carves out a memorable history, born from the passion founder Yoshimune Hagiwara once poured into the land of Kakegawa. Inheriting the spirit of the former business base 'Sogatsuru Haginokura Shuzo' to the land of Suruga, it has evolved by gaining a new breeze in the form of the Abe River's groundwater. While valuing the good old forms of brewing, its greatest feature is the warm flavor born from manual work. The powerful yet gentle finish, which honestly draws out the inherent power of the rice, tells of the artisans' sincere work. The story of passion connected from the past to the present, and from Kakegawa to Suruga, becomes a drop of sake that moves the drinker's heart.