Sake Brands
in Ehime

"Kachitoki" is the flagship brand bearing an auspicious name brewed by Oka Shuzo. Derived from "Kachidoki" (victory shout), it has been loved by people as sake for celebratory seats and celebrating new beginnings. The flavor designed to match the food culture of local Matsuyama is a great supporting actor that enhances the taste of dishes without asserting itself too much. It has the depth to be enjoyed both cold and hot, and is cherished as a daily evening drink that you never get tired of.

"Hime no Ai" derives from a unified brand born by gathering the collective efforts of Ehime, with the development led by the Ehime Prefecture Sake Brewing Cooperative. Using sake brewing rice suitable for sake brewing produced in Ehime Prefecture such as "Shizuku Hime," the sake brewed by pouring in the technology and passion within the prefecture features a gentle and swelling flavor expressing Ehime's mild climate and culture. It is a cup representing the local area, packed with Ehime's love.

"Nikitatsu" is the flagship brand of Minakuchi Shuzo, named after the historical event of Nikitatsu composed in the Man'yoshu. Using the characters for "benevolence (Jin)," "joy (Ki)," "many (Ta)," and "port (Tsu)," it contains the wish to be an existence like a port where people's joy gathers in abundance. The flavor designed to match the after-bath of Dogo Onsen features a refreshing throat feel and mellow umami. It is an emotionally rich fine sake that makes you feel the atmosphere of historic Dogo.

"Dogo Kurazake" is truly the local sake of Dogo, brewed right next to the Dogo Onsen Honkan. Created by the integration of Dogo's climate, water, and craftsmen's skills, this sake has walked along with the history of Dogo Onsen. It features a gentle flavor that heals the mind and body, elegant like a haiku composed after a bath. It provides a flavor that is deeply engraved along with memories of the trip to people visiting Dogo.

"Kume no I" is sake that has been cherished for many years as the signboard brand of Goto Shuzo. The name is said to derive from the legend of "Kume no Sennin" (Immortal of Kume) transmitted in the Kume district where the brewery is located, and the abundant spring water. It used to be deeply rooted in the lives of local people as a daily evening drink and as sake for special occasions. Its simple and warm flavor is still engraved in the hearts of many people as a nostalgic memory.

"Jugomangoku" is a brand overflowing with local love, derived from "150,000 koku," which was the stipend of the former Iyo-Matsuyama Domain. Engraving the history and pride of Matsuyama in its name, it has been cherished by the local people. True to its imposing name, it had a solid flavor and satisfying drinkability, and was once loved as sake to liven up local banquets. It was a sake with a majestic presence that made you feel the historical stories of the region.

"Shinjuro" is one of the brands that Goto Shuzo brewed with particular care. Within the friendly sound reminiscent of a person's name, a sincere attitude towards sake brewing and warm thoughts for the drinker were included. It is said that it featured an honest and easy-to-drink flavor that stayed close to the local people. It was a local sake closely attached to life, familiar with daily dining tables, and making you want to drink it at casual moments.

"Shusen Eiko" is the flagship brand where Eiko Shuzo's technology and passion have borne fruit. The name meaning "Immortal of Sake" contains a sincere attitude to master the path of sake brewing. Using various sake rice produced in Ehime Prefecture properly and drawing out each individuality, the flavor ranges widely from gorgeous aroma to plump umami. The rich lineup that can be enjoyed according to the drinker's preference and scene is attractive.

"Otokohana" is the flagship brand of Yokokawa Shuzo. Contrary to its powerful name, delicacy born from careful brewing and a flavor with a solid core coexist. The harmony woven by the clear water of Sara no Mine and high-quality rice features sharpness that you never get tired of drinking. It is a local sake that has been loved for a long time by the people of local Toon City, being excellent compatibility with local cuisine as well as daily evening drinks.

"Kofuji" is the signboard brand of Shimada Shuzo, named after the beautiful mountain "Kofuji" near the brewery. Since its founding, it has been synonymous with local sake that has stayed close to and been loved by local people. It features a gentle and plump flavor that makes you feel the warmth of handmade. It pursues a flavor that you never get tired of drinking, healing daily fatigue and enriching meal times.

"Omogo" is the flagship brand of Omogo Shuzo, expressing the beauty of the scenic spot "Omogo Gorge (Omogo Kei)" located in the Ishizuchi mountain range, the highest peak in western Japan. Polished by the cool climate of the plateau and clear water, its flavor features transparency yet profound richness. You can enjoy a delicate and elegant flavor as if reflecting the expressions of nature in each season. It is a proud local sake born from the climate of local Kumakogen-cho.

"Yukimusume" is the flagship brand of Yukimusume Shuzo, brewed with the clear air of the plateau and thaw water. The name was named after the image of a pure and innocent daughter transmitted in this snowy land. A fleeting yet beautiful mouthfeel that seems to disappear in the mouth like light snow harmonizes with the gentle umami of rice. It is an emotionally rich local sake that makes you feel inner strength and warmth, like overcoming a harsh winter and waiting for spring.

"Kachizuru" is the flagship brand of Kachizuru Shuzo, crowned with an auspicious name combining "win (Katsu)" and "crane (Tsuru)." As the name suggests, it has been deeply loved by local people as sake drunk at celebrations and before contests. The flavor brewed with water and rice nurtured by Tobe's rich nature harmonizes refreshing throat feel and the original plump umami of rice. It is also optimal as sake drunk during meals that brings out the taste of dishes, and its deliciousness that you never get tired of drinking is attractive.

"Hatsuyukihai" is the flagship brand of Kyowa Shuzo, crowned with an elegant name reflecting the scene of the first snow dancing on a sake cup on a winter morning looking at the Ishizuchi mountain range in the distance. Since its founding, it has walked along with the history of the brewery. Brewed with traditional methods sparing no time and effort, such as old-fashioned Funa-shibori (pressing in a tank), the sake has no off-flavors and condenses the original umami and aroma of rice. It features an elegant flavor that is pure like the first snow and quietly fills the drinker's heart.

"Yaegiku" is a community-based local sake brewed by Sasaki Shuzo. It was named aiming for a modest yet deep flavor, like the petals of a chrysanthemum overlapping in layers. Familiar as indispensable sake for local dining tables, you can firmly feel the umami of rice within a refreshing flavor that you never get tired of drinking. The unadorned simple flavor gently brings out the deliciousness of home cooking.

"Bushigokoro" is the only brand of Takechi Sakemise, named aiming for a flavor that makes you feel cleanliness like a former samurai and inner strength. The sake brewed carefully in a small brewery features solid umami of rice and a sharp aftertaste. Although not flashy, its honest and powerful flavor that permeates the heart the more you drink it is attractive. It is a hard-core local sake that makes you feel the local history and pride.

"Uchikoza" is a brand named after the Kabuki theater "Uchikoza," a symbol of Uchiko-cho built in 1916. It contains the brewery's desire to transmit the cultural heritage of the region to future generations. Its flavor brewed carefully with traditional methods harmonizes depth that makes you feel the weight of history and gorgeous aroma. It is an exceptional bottle that you want to taste slowly while feeling the atmosphere of Uchiko.

"Ittoryodan" is a dry brand pursuing sharp sharpness and cleanliness, as the name suggests. It is a bottle where Sakaroku Shuzo's technical ability shines, featuring a clear flavor with no off-flavors. When put in the mouth, vivid sharpness like a sharpened Japanese sword runs through, and the aftertaste is surprisingly refreshing. It washes away the fat of the meal, so it is excellent compatibility with rich dishes, making it an irresistible bottle for dry sake lovers.

"Shichiseiken" is a brand with a name derived from an ancient treasured sword, emitting a mysterious brilliance. Like a sword said to house the power of the Big Dipper, it aimed for a flavor that strictly resonates in the drinker's heart. Created by highly polishing carefully selected sake rice and fermenting it slowly at low temperatures, it features a fruity aroma and a silky smooth texture. The noble and sophisticated flavor is a gem suitable for a toast on a special night.

"Kyohina" is the flagship brand named by the founder of Sakaroku Shuzo who was from Kyoto, missing his hometown. It has an elegant sound symbolizing sake brewing that fuses tradition and innovation. A gorgeous and noble aroma and mellow umami harmonize in an exquisite balance. Born from the encounter of Kyoto's elegant culture and Uchiko's climate, this sake has a beautiful and profound flavor that continues to be loved by many people across time.