Sake Brands
in Aichi

"Yoshida Furomon" is the flagship brand representing Iseya Shoten. It was named after the history of local Toyohashi, once called "Yoshida-juku," and with the wish for eternal youth and longevity. Carefully brewed with water linked to Tokugawa Ieyasu and sake rice from Aichi Prefecture, this sake features a gentle aroma and a sharp finish. It adds color to daily tables and has been loved for many years as a "Toyohashi local sake" that you never get tired of drinking.

"Koraku" is one of the main brands of Iseya Shoten that has walked along with the regional food culture. Using the sake rice "Yume Ginga" cultivated in the local Tame-cho, Toyohashi City, it is committed to brewing Junmai sake that brings out the maximum umami. The appeal lies in the solid richness of the rice and a flavor that deepens as you drink. A community-based sake that makes you feel the climate of Toyohashi, simple yet with a solid core.

"Asahidake" is a brand of Hinoya Shoten that has carved its history as a local sake of Shinshiro City. Brewed against the backdrop of the region's rich nature, it featured a simple and powerful flavor reflecting the local climate. Although it is no longer produced due to the brewery's closure, the name once familiar in the land of Shinshiro remains as an important memory telling the history of regional brewing.

"YAWAKUCHI" is a sparkling sake from the Houraisen brand that pursues a refreshing mouthfeel perfect for summer. While finished lightly with low alcohol (10%), it comfortably moisturizes the throat with a fruity acidity reminiscent of malic acid and delicate carbonation. Friendly to first-time sake drinkers and women, it is highly recommended to enjoy chilled in a champagne glass.

"Toyama" is a brand that captures the climate of Oku-Mikawa, using the steep mountains and clear water of Shitara-cho, and Mikawa-produced sake rice, the local pride. Its flavor makes you feel the heavy umami of rice and the strength of the core that overcame the harsh winter. It is a brand filled with the regional love of Sekiya Jozo, reminding you of the rich original scenery of the region.

"Houraisen" is the supreme brand that Sekiya Jozo proudly presents to the world. Its lineup, represented by "Bi," "Kuu," and "Gin," achieves delicate fine sake where elegant aroma and rice sweetness harmonize through thorough quality control and maturation technology. From "Wa," which colors daily life, to Junmai Daiginjo, considered the ultimate gift, the spirit of "Wajo Ryoshu" lives in all of them. It has won gold medals in numerous international competitions, becoming a gem that delivers excitement to sake fans worldwide, transcending the framework of Aichi local sake.

"Meibo" is a prestigious brand standing alongside Houraisen, named after the hope for sake beautiful like clear eyes. Especially the active Nigori sake represented by "Shino" is a gem where the refreshing feeling of fine carbonation created by yeast living in the bottle harmoizes with the mellow umami inherent in rice. Its fresh and sophisticated flavor, overturning the traditional concept of Nigori sake, is highly evaluated among gourmets.

"Ichinen Fudo" is a specialized handmade brand born from "Ginjo Kobo," another face of Sekiya Jozo. True to its name "pursuing good sake with a single-minded determination without bending beliefs," it dares to use low-polished rice and makes full use of traditional techniques like Yamahai/Kimoto to draw out the powerful umami and bold body inherent in rice. Its sake quality, achieving both a heavy flavor deepened through maturation and a sharp finish, has gained immense support as an expert's "Umakuchi." It is an authentic sake where the craftsman's obsession lives, which can never be achieved by mass production.

"Shikaiou" is the flagship brand named with the grand ambition of Fukui Shuzo to become the "King of the Four Seas," meaning the world's best brewery. It symbolizes Japan surrounded by the four seas—Pacific, Japan Sea, East China Sea, and Okhotsk—and the name reaches out to the world. Using carefully selected Yamada Nishiki and Yume Ginga, and brewed carefully through small-batch production, this sake boasts high perfection where a gorgeous aroma, deep rice umami, and a refreshing finish are integrated. It has received high evaluations in numerous international competitions and is a supreme bottle that Aichi is proud of, flying from Toyohashi to the world.

"Kikutsuru" is a brand of Shirai Jozo that was loved for many years as a local sake of Toyokawa City. Its name symbolizes elegance and good luck, and it was cherished as a sake essential for regional gatherings and celebratory occasions. Although it is no longer produced due to the brewery's closure, its flavor deeply rooted in the community is remembered as a part of the regional brewing culture.

"Hime Kaido" is a brand of Shirai Jozo named after the historic road passing through Toyokawa City. It featured an elegant and approachable flavor that matched the image of the road where many travelers passed as an alternative to the Tokaido. Although no longer produced, the name continues to live along with the memory of Toyokawa as a brand that tells the history of the region today.

"Choyo" is a traditional brand that Maruishi Jozo has protected since its founding. It is a prestigious name that was once also brewed in the famous sake district of Nada during the Meiji era, and was lightened again in the miracle brewery that survived the Okazaki air raid. Fusing "intuition" nurtured by 330 years of history with latest technology, it is a brand serving as the backbone of Maruishi, providing a nostalgic yet deep flavor that stays close to the tastes of the era.

"Tokugawa Ieyasu" is the supreme Daiginjo of Maruishi Jozo, holding the pride of his birthplace, Okazaki. Polishing the king of sake rice "Yamada Nishiki" to the limit, it is brewed without any compromise. The history of winning 14 gold medals in the National New Sake Appraisal is proof of overwhelming quality worthy of the "Tenkabito" (ruler of the nation). It is a masterpiece with a dignified aroma and delicate umami harmonized, enjoying unwavering popularity also as a gift.

"Sandayu" is a brand that conveys the traditional brewing techniques and spirit of Maruishi Jozo to the modern era. Valuing the "warmth of handmade brewing" cultivated in over 330 years of history, it pursues a flavor with a solid core that is simple yet never tiring to drink. It is a bottle that provides reliability and familiarity, blending into local life.

"Tokugawa no Hana" is a brand that expresses the gorgeous history and culture of Okazaki, the land linked to Tokugawa Ieyasu. While making you feel the weight of history, it features a light and elegant sake quality that adds glamor to modern tables. It is a bottle that staged a refined (miyabi) moment, making you feel the pride and tradition of the Tokugawa family.

"Sushi" is a brand brewed to pursue perfect compatibility with the representative Japanese food, sushi. Its merit lies in a gentle aroma that does not interfere with the taste of ingredients and a sharp finish that cleanly washes away fatty sushi toppings. It is a definitive food-pairing sake from the historic Okazaki brewery, richly coloring your daily delicious moments.

"Banzai" is a brand brewed to decorate celebratory occasions, fitting its name full of auspiciousness. Along with the name symbolizing good luck, it features a gorgeous and mature flavor that is approachable for everyone. It is a bottle symbolizing happiness that adds glamor to important milestones and banquets, brewing harmony among people.

"Maruishi Kinsei" carries the brewery's own name and is a work of confidence into which all the pride and technology since founding have been poured. It achieves both the dignity of carrying 330 years of tradition and a solid quality that meets the drinker's expectations. It is a brand condensing the sincere attitude of the historic Maruishi Jozo, changing a daily moment into something a bit luxurious.

"Nito" (Two Rabbits) is the new flagship of Maruishi Jozo, born in 2015 under the bold concept of "Only he who chases two rabbits gets both." It pursues the simultaneous achievement of seemingly contradictory elements such as "taste and aroma," "acidity and umami," "heaviness and lightness," and "sweetness and dryness" at an extreme balance. Featuring freshness, a clean finish, and perfect fusion with food, its quality transcends traditional brewing frames and continues to fascinate enthusiasts worldwide.

"Marukame" is a highly auspicious brand carrying the name of the "turtle," which is considered a symbol of longevity and prosperity in traditional Japanese culture. Using traditional techniques valued by Maruishi Jozo, it features a solid and stable umami and a pleasant long-lasting afterglow. It is the perfect sake for occasions wishing for long-lasting happiness, such as family gatherings or celebrations of longevity.