Brands

"Kinmei" is a brand named after the sacred 'Kinmeisui' spring water at the summit of Mt. Fuji. It is a signature sake and a local pride that encapsulates the majestic blessings and mystery of Mt. Fuji in every drop. As the only brewery in Gotemba, Negami Shuzo-ten uses 100% cool Mt. Fuji groundwater that naturally wells up from 80 meters underground. The water, balanced with minerals, is transformed through the traditional 'Yamahai' method into a robust flavor with profound depth. Brewed only with rice and koji, its character is free of any pretense, featuring the sharp finish characteristic of high-altitude brewing and a crystal-clear lingering aftertaste. Much like one's enduring love for Mt. Fuji, it is a soul-stirring drink that you'll want to cherish and enjoy for years to come.

"Takasago" is the flagship brand of Fuji Takasago Shuzo, combining elegance with a gentle character. It is beloved as a masterpiece of rich, balanced flavor where the dignity of tradition from the Edo period and the pristine blessings of Mt. Fuji harmonize beautifully. Its most distinctive feature is being brewed with Mt. Fuji groundwater and the traditional Noto Toji 'Yamahai' method. Through a robust fermentation where yeast develops its own strength in a demanding environment, a profound umami and a calm, mellow sweetness are drawn out. The refreshing texture that spreads the moment it touches the palate is a gift unique to Mt. Fuji's soft water. The brand also features 'Homarefuji' rice grown in Shizuoka for local production and consumption. Please experience this internationally recognized Japanese sake, which has won numerous awards at global competitions.

"Ryu no Ogi" is a brand of refined dignity that condenses the brewing techniques and philosophy of Fuji Takasago Shuzo. Brewed in the pure air adjacent to the Fujisan Hongu Sengen Taisha shrine, it uses high-quality groundwater filtered through Mt. Fuji's basalt layers. The soft water brewing, which gently oversees the work of the yeast, merges with the exceptional skills of the Noto Toji, spreading an elegant and prestigious aroma like an opening fan. The mouthfeel is remarkably gentle, characterized by a delicate yet profound flavor. While respecting the 'Nakaya' tradition passed down for over a hundred years, it is a bottle that embodies the pride of Fuji Takasago Shuzo, resonating with a modern, sophisticated sensibility.

"Shimoda Reimei" is a community collaboration brand created through the partnership between Shimoda in Izu—a turning point in history—and Fuji Takasago Shuzo. Brewed with pristine Fuji groundwater using skills polished by Noto Toji, this sake features a refreshing character evocative of the dawn (reimei) of a new era. It pursues a crisp flavor that complements Shimoda's food culture, colored by the history of Japan's opening to the world, and enhances local seafood. The sacred power of Mt. Fuji intersects with Shimoda's vigorous terroir. Loved by locals and enchanting to travelers, it is a brand that serves as a bridge within Izu.

"Ura-Takasago" is a limited edition brand that draws out the hidden charms of the flagship "Takasago" and opens new horizons in sake brewing. Expressing the brewer's playfulness and experimental spirit that cannot be fully captured in the regular lineup, it is brewed with a non-traditional approach while using the supreme Mt. Fuji groundwater as its base. As the name "Ura" (the other side) suggests, it is characterized by a taste full of surprises that allows one to rediscover the depth of the Takasago brand with every sip. Highly rare and stimulating to the curiosity of sake connoisseurs, it is a crystallization of Fuji Takasago Shuzo's creativity.

"Sunshu Nakaya" is a premium brand bearing the brewery's original trade name from its founding, symbolizing a return to origins and constant evolution. Redefining the spirit of 'Nakaya', passed down for over 190 years in the land of Suruga (Sunshu) at the foot of Mt. Fuji, this sake beautifully merges carefully selected rice with pristine groundwater. While upholding the traditional Noto Toji techniques, it pursues a sophisticated, clear mouthfeel and the ultimate balance of delicate umami. The pride of 'Nakaya', loved across eras, is condensed into every drop. Its dignified flavor elevates time spent in conversation with loved ones into something truly exceptional.

"Fujimasa" is the flagship brand that delivers the power of Japan's highest peak, Mt. Fuji, from the plateau at its western foot. Brewed with pristine vanadium-rich groundwater and the traditional techniques of Nanbu Toji in the cool air at 900 meters altitude. A single sip brings a clear, refreshing mouthfeel like Mt. Fuji's snowmelt, characterized by a transparent umami that feels like a cool breeze on the Asagiri Plateau. While cherishing tradition, it stays close to modern daily life, providing vitality for tomorrow. Please enjoy this gentle yet powerful flavor that feels like being embraced by Mt. Fuji itself.

"Chiyo no Mine" is a brand that evokes tradition and prestige, long guarded by Fujimasa Shuzo. Nurtured amidst the harsh conditions of the Asagiri Plateau at the western foot of Mt. Fuji, this sake is the crystallization of skills passed down through generations. The inherent quality of ingredients drawn out by pristine groundwater and the meticulous brewing resulting in a timeless flavor have earned it long-standing love in its hometown of Fujinomiya. The name means 'Summit (Mt. Fuji) that flourishes for a thousand generations,' reflecting a dignified presence that remains unshaken by time. It is a cup that quietly enhances the flavor of your meal and fulfills the heart.

"Fujisan" is the flagship brand carrying the name of Japan's symbol of beauty, embodying the soul of Makino Shuzo. With over 280 years of history as the sole remaining brewery in Fujinomiya's Ueno district, it is brewed using 100% Mt. Fuji groundwater. Characterized by a pure aroma and a crystal-clear taste like snowmelt, thanks to using the same pristine water as the source of Shiraito Falls. Techniques passed down from Noto Toji for over a century give dignity and depth to these pure ingredients. The brand also features 'Homarefuji' rice from Shizuoka. Recognized at international competitions like the IWC, it is a cup of dignified clarity that carries the pride of Mt. Fuji to the world.

"Shiraito" is a brand dedicated to the famous Shiraito Falls, embodying crystalline freshness. Located just north of the brewery, Shiraito Falls is where Mt. Fuji's groundwater emerges in thousands of silken threads. This sake is brewed using 100% of the same groundwater source and traditional Noto Toji techniques. It is characterized by a pure, transparent quality, as if the beauty of the water itself has been transferred into the sake. The mouthfeel is as refreshing as the falls' mist, with a cleansing coolness. Including the pioneering 'Genshu' (undiluted sake) born here in the Showa era, the 'Shiraito' brand carries the name of this regional symbol and conveys the radiance of Mt. Fuji's vitality.

"Atami" is a community-collaboration brand born from the passionate desire of the international tourist destination, Atami. Created through the cooperation of Atami's liquor stores and Fujinishiki Shuzo to fulfill travelers' requests for 'Atami's own sake.' Brewed as a Junmai sake using Izu-grown 'Aichi no Kaori' rice and Mt. Fuji spring water, it is finished by adding pure spring water from Tanna, Atami, as dilution water. Atami's rich nature and Mt. Fuji's blessings resonate within a single bottle. Characterized by a gentle aroma and a soft flavor as friendly as the streets of Atami. It is a heartwarming cup that colors your travel memories and allows you to savor Atami's terroir with all five senses.

"Fujinishiki" is the flagship brand brewed for 18 generations in the village of Yuno at the southern foot of Mt. Fuji. Focusing on in-house rice cultivation, the brewery continues 'sake brewing where you can see the farmers,' with the staff using the rice they raised themselves and Mt. Fuji spring water. Its spirit is a flavor that is fragrant yet soft, possessing an embracing gentleness. Characterized by reliable quality that has won the Grand Gold Quality Award at the Monde Selection for many consecutive years, it draws out the blessings of Mt. Fuji to the fullest. While respecting tradition, "Fujinishiki" complements modern dining tables, offering a cup that allows you to fully enjoy both the rustic beauty of Yuno and the magnificence of Mt. Fuji.