Fujisan

"Fujisan" is the flagship brand carrying the name of Japan's symbol of beauty, embodying the soul of Makino Shuzo.
With over 280 years of history as the sole remaining brewery in Fujinomiya's Ueno district, it is brewed using 100% Mt. Fuji groundwater. Characterized by a pure aroma and a crystal-clear taste like snowmelt, thanks to using the same pristine water as the source of Shiraito Falls. Techniques passed down from Noto Toji for over a century give dignity and depth to these pure ingredients.
The brand also features 'Homarefuji' rice from Shizuoka. Recognized at international competitions like the IWC, it is a cup of dignified clarity that carries the pride of Mt. Fuji to the world.