Asahi Shuzo

Asahi Shuzo is a major and innovative brewery representing Niigata Prefecture, located in Asahi, Nagaoka City, Niigata. Since its founding in 1830, while valuing coexistence with the community, it has pursued quality-oriented brewing. 'Kubota,' born in 1985, established the 'Tanrei Karakuchi' (light and dry) style of Niigata sake and led the nationwide sake boom.
Its biggest feature lies in the fusion of traditional techniques, cutting-edge brewing technology, and thorough research and development. From the cultivation of raw material rice to rice polishing and brewing, all processes are managed by the internal group, realizing the highest level of quality control. Under the belief that 'sake brewing starts from rice growing,' they cooperate with local farmers to pursue optimal sake rice.
They develop various brands, starting with the representative 'Kubota,' 'Asahiyama' bearing the business name at the time of founding, 'Esshu' for protecting a sustainable natural environment, and 'Senshin' and 'Tokugetsu' where peak technology is poured in. Despite being a large-scale brewery, it continues to be a top runner in the industry, challenging the development of Japanese food culture and the creation of new value for sake without losing the passion and sincerity contained in every glass of sake.