Esshu

Esshu is a material-oriented brand by Asahi Shuzo that shaped the unwavering commitment to 'rice.' For the raw material rice, it revived and used the rare Niigata-produced 'Senshuraku,' maximizing the light and elegant umami inherent in rice.
Its taste is as refreshing as the clear wind of Echigo, pursuing 'lightness' that stays close to a modern dining table. Not just light, it coexists with a delicate aroma and deep taste, turning daily meals into a higher-grade experience. A brand that continues to pursue the potential of rice where the blessings of nature and the passion of the brewer intersect.