Senshin

Senshin is the peak brand boasting isolated dignity, where Asahi Shuzo pursued the 'spirituality of sake brewing' to the limit. Its name originates from the Zen words 'return to the beginning and wash the heart,' containing a serene philosophy of looking at truth with a pure heart without decoration.
Polishing the phantom sake rice 'Takane Nishiki' up to 28% and eliminating all impurities, its quality is as transparent as pure spring water, and the deep umami quietly soaks in. The taste, which threw away excessive production and sharpened only the essence, has a nobility that makes the drinker sit up straight, and it is an incomparable work of art that produces a quiet moment to touch the abyss of life.