Tonoike Shuzo Ten

Founded in 1937, Tonoike Shuzo Ten is a brewery located in Mashiko Town, Haga-gun, Tochigi Prefecture, a town famous for its Mashiko-yaki pottery. It was established as a branch from "Tonoike Shogoro Shoten" in Utsunomiya and boasts a history of over 80 years.
Taking advantage of Mashiko's abundant nature and pure water, they feature a brewing style that fuses traditional methods with modern sensibilities. Beyond brewing, they also operate as a "tourism brewery," engaging in multifaceted activities such as running a cafe and developing cosmetics to expand the possibilities of sake.
Their most distinctive feature is a brewing system led by a team of young brewers. Pursuing the "sake they truly want to drink," they brew with free inspiration unconstrained by fixed stereotypes, earning high praise in domestic and international competitions. In particular, alongside the traditional "Sanran," the up-and-coming brand "Bo:" is gaining attention as a standard-bearer opening new doors for Japanese sake.
The aesthetic sense nurtured in the land of the traditional craft of Mashiko pottery is reflected in the details of their brewing and bottle designs, continuing to propose sake that can be enjoyed with all five senses. With gold medals at the National New Sake Competition and awards at the world-renowned IWC (International Wine Challenge), their prowess is recognized at a global level.