Bo:

"Bo:" (望) is a strategic and innovative brand launched by young brewers at Tonoike Shuzo Ten to represent the "sake they want to propose for the future of Japanese sake." The pronunciation "bo:" carries the meanings of "hope for the future" (bou) and "Buono" (delicious).
The most significant feature of this brand is that all products are Muroka Nama Genshu (unfiltered, unpasteurized, and undiluted) or Muroka Genshu, with the alcohol content set around 16% to balance drinkability with rich umami. The modern profile, which harmonizes freshly pressed freshness, a slight effervescence, and the sweetness of rice, has gained overwhelming support not only from traditional sake fans but also from wine lovers and younger generations.
The label design is also extremely stylish, possessing a beauty like interior decor that brightens the dining table. It is a promising brand that "envisions" (nozomu) a new horizon for Japanese sake, reaching from Mashiko to the world.