Kawatsuru Shuzo

Kawatsuru Shuzo is a long-established brewery founded in Kanonji City in 1891 (Meiji 24), now counting the 6th generation.
The brand 'Kawatsuru' was named after the first generation Seizo Kawahito dreamed of a magnificent crane landing on the Saita River flowing behind the brewery.
Using the underground underflow water of the Saita River where fireflies fly as brewing water, they practice sake brewing that maximizes the characteristics of rice while being grateful for the abundant water of 'Saita River bringing treasure to wealth'.
Actively utilizing high-quality Sanuki rice from Kagawa Prefecture, especially prefectural sake rice such as Ooseto and Sanuki Yoimai, they serve sake brewing rooted in the land of Kagawa with the combination of spring water from the Asan Mountains and Sanuki rice.
They also develop innovative products utilizing olives, a local specialty, such as 'KAWATSURU Olive Junmai Ginjo' using Sanuki olive yeast.
Characterized by a gorgeous muscat-like aroma and refreshing and sharp acidity, it goes well with Western food and Setouchi ingredients, attracting attention for sake brewing that expresses regional characteristics.
'Sanbi' is a good example of sake brewing in cooperation with the region as a limited planning sake where 12 liquor stores in Kagawa Prefecture and Kawatsuru Shuzo cooperate and stick consistently from rice growing to brewing and sales.
While protecting tradition, they actively incorporate new technologies such as Sanuki olive yeast and practice sake brewing that harmonizes with local food culture, representing Western Kagawa Prefecture.