Kawatsuru

Kawatsuru is a representative brand of Kawatsuru Shuzo, named after the first generation Seizo Kawahito dreamed of a magnificent crane landing on the Saita River flowing behind the brewery at the time of its founding in 1891 (Meiji 24).
It is an auspicious brand name combining the river (Saita River) and the crane (symbol of good omen), containing the wish for the blessing of water and happiness.
Using the underground underflow water of the Saita River where fireflies fly as brewing water, they practice sake brewing that maximizes the characteristics of rice while being grateful for the abundant water of 'Saita River bringing treasure to wealth'.
Actively utilizing high-quality Sanuki rice from Kagawa Prefecture, especially prefectural sake rice such as Ooseto and Sanuki Yoimai, they maximize local bounty.
They also develop innovative products such as 'KAWATSURU Olive Junmai Ginjo' using Sanuki olive yeast and 'Setouchi KAWATSURU Junmai Ginjo', fusing tradition and innovation.
Olive yeast brewing characterized by a gorgeous muscat-like aroma and refreshing and sharp acidity goes well with Western food and Setouchi ingredients, expressing regional characteristics.
Developing a wide lineup such as Junmai, Junmai Ginjo, and Junmai Daiginjo, it has diversity to meet various needs.
As a signboard brand of Kawatsuru Shuzo with a history of more than 130 years, it is one of the local sakes representing Western Kagawa Prefecture.