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Ponsh

Brands

Colors

カラーズ からーず
Aramasa Shuzo - Akita 秋田市

The pasteurized series of Aramasa designed to express the diverse character of Akita's sake rice varieties. Brewed entirely through Kimoto and Kioke methods, it achieves a profound flavor despite its low-alcohol original strength. Each color in the lineup represents a different rice, vividly painting the rich landscape of Akita's terroir.

Yuuwa

雄和 ゆうわ
Aramasa Shuzo - Akita 秋田市

Aramasa

新政 あらまさ
Aramasa Shuzo - Akita 秋田市

The namesake brand and origin of the brewery, representing the quest for the future of local sake while honoring antiquity. It purely embodies the Aramasa identity: 100% wooden vats, Kimoto method, and No. 6 yeast. By trusting the power of raw materials and excluding all additives, its taste conveys the true vitality of Akita's terroir.

Shimizu no Mai

しみずの舞 しみずのまい
Akita Shurui Seizo - Akita 秋田市

Utilizing spring water as pure as its namesake "Shimizu" (Pure Water), this brand pursues the rich and robust flavors of rice. It can be enjoyed at various temperatures, with its mellow richness blooming beautifully when served warm (Atsukan). A local favorite that embodies Akita's food culture, it adds a touch of refinement and deep flavor to any daily meal.

Takashimizu

髙清水 たかしみず
Akita Shurui Seizo - Akita 秋田市

Akita's most iconic brand, Takashimizu is beloved nationwide as the quintessential daily sake for casual enjoyment. Crafted with ultra-soft water from the sacred Takashimizu well, it offers a soft mouthfeel with balanced acidity and elegant umami. With premium Akita rice, water, and mastery in perfect harmony, this classic sake never tires the palate and defines the standard for Akita quality.

Kunibanzai

国萬歳 くにばんざい
Kunibanzai Shuzo - Akita 秋田市

Named with prayers for the nation's prosperity and long life (Banzai), this auspicious brand embodies the founding spirit of the Meiji era. Brewed with Araya's pure spring water in an architecturally significant wooden cellar, it preserves the authentic form of traditional Akita sake. A source of local pride, its evocative taste echoes the vibrancy of a bygone brewing town and the enduring passion of its artisans.

Yo Itona

よーいとナ よーいとな
Akitashuzou - Akita 秋田市

Suirakuten

酔楽天 すいらくてん
EC
Akitashuzou - Akita 秋田市
Suirakuten

Kamosshu

かもっ酒。 かもっしゅ
Akitashuzou - Akita 秋田市

Arayashuu

新屋衆 あらやしゅう
Akitashuzou - Akita 秋田市

Akitabare

秋田晴 あきたばれ
Akitashuzou - Akita 秋田市

Eiyu

英雄 えいゆう
Morikawa Shuzoten Closed - Akita 秋田市

Bearing the powerful name "Eiyu" (Hero), this brand was once carefully brewed by Morikawa Shuzoten. Following the brewery's closure, it has become a legendary and rare sake, once highly acclaimed by local enthusiasts for its dignified flavor. It stands as a culturally significant brew that preserves the memory of Akita’s most vibrant brewing era.

Koganei

黄金井 こがねい
EC
Koganei Shuzo Closed - Akita 秋田市
Koganei

Named after the brewery’s pride, a well gleaming like gold, this brand was the shining symbol of Koganei Shuzo. The clean mouthfeel provided by premium brewing water and the deep flavor from carefully extracted rice umami once captivated many enthusiasts. While now a legendary and rare spirit following the brewery’s history, it remains a precious memory of Akita’s rich water sources and brewing heritage.

Ginrin

銀鱗 ぎんりん
EC
Naba Shoten - Akita 秋田市
Ginrin

Naba Shoten's flagship brand, named after the silver scales (Ginrin) of fish in the sea of Tsuchizaki port, reflecting its coastal soul. Brewed with mineral-rich groundwater of Tsuchizaki and slow-fermented at low temperatures, it achieves a fine-grained, transparent quality. With excellent pairing potential for seafood, it conveys the history and culture of Tsuchizaki’s maritime past to modern diners.

Kiwamu

きわむ
Naba Shoten - Akita 秋田市

A revolutionary sparkling sake born from an industry-academia collaboration with Akita Prefectural University, merging scientific inquiry with brewing art. Engraved with the intent to "Master (Kiwamu) the Craft," this ambitious work involved students in everything from research to design and mashing. It offers a refreshing effervescence and elegant sweetness, paving the way for the future of sake through a blend of tradition, science, and youthful sensitivity.

Ginrei Hakusan

銀嶺白山 ぎんれいはくさん
Takeishi Shuzoten Closed - Akita 湯沢市

Naming after the noble and beautiful snow-capped Hakusan mountain, this brand was once carefully brewed by Takeishi Shuzoten. Its clean taste, made possible by Yuzawa's premium ingredients, was widely loved by local sake enthusiasts. While no longer produced, its name evokes scenes of northern winters and stands as a precious legacy of Yuzawa's brewing history.

Yamadagawa

山田川 やまだがわ
Takeishi Shuzoten Closed - Akita 湯沢市

A beloved local brand named after the river flowing through the region, expressing gratitude for the blessings of nature. Characterized by rich umami and rustic flavors produced by Yuzawa's terroir, it added color to local dining tables for many years. Though it has become a legendary and rare sake since the brewery's closure, its taste remains etched in the hearts of many, alongside the scenery of their hometown.

Setsugetsuka

雪月花 せつげつか
Ryozeki Shuzo - Akita 湯沢市

An elegant Daiginjo embodying the Japanese aesthetic: "Light as snow, calm as the moon, and alluring as flowers." It charms with the ultimate balance between the graceful Ginjo aroma of polished rice and the profound, original umami of the grain. A masterpiece of Ryozeki’s aesthetics, its refined taste evokes four-season landscapes and adds a brilliant touch to any meal.

Hanamura

花邑 はなむら
EC
Ryozeki Shuzo - Akita 湯沢市

An ultra-limited, rare brand brewed by Ryozeki following exceptional technical guidance from Mr. Akitsuna Takagi of Yamagata’s crown jewel, "Juyondai." Supervised in everything from rice selection to aging and label design, this sake condenses the highest levels of passion and craftsmanship into every bottle. It features a brilliantly expanding mellow aroma and an elegant, transparent sweetness, making it a masterpiece coveted by enthusiasts worldwide.

Hatsushigure

初時雨 はつしぐれ
Ryozeki Shuzo - Akita 湯沢市