Mibu

"Mibu" is a region-exclusive brand created by Iinuma Meijo in collaboration with local agricultural producers in Mibu Town to maximize the expression of the area's terroir. Its primary hallmark is the exclusive use of high-quality "Yamada Nishiki" rice, painstakingly cultivated in the fertile soil of Mibu Town.
Through close partnership with local farmers, the brewery oversees the process from planting to harvest, ensuring the finest rice is secured. Using Iinuma Meijo's seasoned techniques, the rice's full potential is extracted to create a flavor that is both noble and approachable.
The sake features an elegant, floral aroma harmonized with a delicate yet deep umami unique to Mibu-grown rice—truly a masterpiece that embodies "hometown pride." Symbolizing the symbiosis between local agriculture and brewing culture, this brand is supported not only by locals but also by many sake enthusiasts who cherish Tochigi's terroir.