Brands

Oshirooyama is a local sake named after Mt. Gagyu (Murakami Castle ruins), which is a symbol of Murakami. It is a standard taste that colors daily tables and has been friendly to local Murakami residents for many years. It is brewed with locally produced rice carefully polished and the refined skills of Miyao Shuzo. Rather than gorgeousness, it emphasizes stability and a taste one never tires of, and its clean mouthfeel and moderate umami are attractive. Whether cold or hot, its deliciousness stands out, and it boasts outstanding compatibility with local hometown dishes and simply seasoned home cooking. It is a brand that provides a sense of relief and security as if recalling the scenery of Murakami.

Koshi no Hakusetsu is a flagship brand that Yahiko Shuzo is proud of. It's a sake that expresses the winter tranquility of snow country and the clean blessings of water waiting for spring in the sacred land of Yahiko. While maximizing the umami of rice from Niigata Prefecture, the aftertaste is clear as far as possible, achieving a sharp finish as fleeting and beautiful as snow. The calm and elegant aroma gently complements dishes, and one can enjoy different expressions depending on the temperature range from cold to lukewarm. The delicate and dignified taste, as the name suggests, has the integrity and beauty like white snow piled up on Echigo's mountains and is a masterpiece loved not only by local Yahiko but also by many enthusiasts.

Yahiko Aikoku is a brand packed with regional passion, brewed using 100% of the phantom sake rice 'Aikoku' revived in Yahiko. Local farmers and the brewery worked together to revive the historical variety discovered in Yahiko during the Meiji era to the present day. It is characterized by strong umami full of wildness unique to 'Aikoku,' solid body, and deep acidity. While letting one feel the strength nurtured by Yahiko's soil and climate, it also has a refined style by adding Yahiko Shuzo's delicate skills. Beyond being just sake, it is a one-of-a-kind sake that can only be brewed in Yahiko, connecting regional history and pride to the next generation.

Nifudazake is an innovative brand that Kamonishiki Shuzo has presented new value to the sake industry. Like the very novel design as if a tag were hung on a sake bottle, its taste is modern and extremely refined. It is characterized by a transparent drinkability where fruit-like fresh acidity and pure sweetness of rice harmonize while keeping the alcohol content low. It vividly rewrites the image of conventional sake such as 'heavy' or 'old-fashioned' and pursues stylish deliciousness that makes one want to enjoy it with a wine glass. The attitude of pursuing the 'best' at each time by fine-tuning recipes and methods for each lot has attracted many high-sensitivity fans. Based on traditional techniques but accompanying modern lifestyles, it embodies 'famous sake of the present age.'

Kamonishiki is a long-standing flagship brand symbolizing the history and tradition of Kamonishiki Shuzo. It is a reliable taste that supports daily evening drinks and has been familiar to all generations in local Niigata. It is characterized by a calm aroma and a simple yet deep mouthfeel that makes one feel the umami of rice firmly. While having the refreshing feeling typical of Niigata's light and dry style, the modest nature that does not interfere with the taste of dishes can be called a 'life sake' that deeply blends into eating habits. While the feelings put into traditional labels remain the same, it has been polished to higher quality with modern technology. It is a brand that can be called the brewery's origin, conveying attachment to the local area and sincerity in sake brewing to the present.

Koshi no Yukitsubaki is a supreme brand of Yukitsubaki Shuzo, which is a full-volume Junmai brewery. Named after the snow camellia, an icon of the snow country, it pursues a clean and strong-core taste as if feeling the breath of spring that comes after enduring a severe winter. Using strictly selected rice from Niigata Prefecture, it is carefully brewed over time at low temperatures during the severe winter season. While it has the rich umami of rice unique to Junmai-shu, the aftertaste is surprisingly refreshing, and its beautiful sharp finish is its greatest attraction. The elegant aroma that is not too gorgeous and pleasantly passes through the nose enhances the taste of various dishes as well as Japanese food. It is a Junmai Ginjo sake that Niigata is proud of in the world, combining dignified dignity and the weight of tradition born from traditional 'handmade' brewing that does not spare time and effort.

Masukagami is a flagship brand that conveys the history of Masukagami to the present. As its auspicious name meaning 'mirror (sake surface) wishing for ten thousand years of longevity' suggests, it has long been loved as a gift and as a sake that colors good daily days. It is characterized by a light and deep taste that carefully draws out the umami of Niigata rice. The calm and refined aroma harmonizes widely from delicate Japanese food to modern Western food and has a soft mouthfeel that heals the drinker's fatigue. The different charms depending on the temperature range, such as refreshing when chilled and plump umami when warmed, are due to refined traditional techniques. It is a sake that represents 'sincerity' itself, reflecting the climate of Kamo and staying close to the drinker's heart.

Kinuotome is a brand packed with attachment to the local area, named after the famous taro 'Kinuotome' of Gosen City. Remaining the image of fine and white taro, it pursues a very smooth and clear taste. Using cool underflow water from Mt. Sugana and strictly selected local rice. While letting one feel the umami of rice unique to Junmai-shu, it is characterized by a silk-like throat and a beautiful sharp finish that disappears quickly. This sake, which polished the blessings of the rich land of local Gosen with the traditional techniques of Kinshihai Shuzo, has outstanding compatibility with local dishes. It is one of the local sakes symbolizing Gosen City, with the brewer's feelings who deeply love local culture and food put into every drop.

Muramatsu is a brand full of local love, named after the former Muramatsu Town where the brewery is located. It expresses the history and tranquil climate of Muramatsu, which flourished as a castle town since ancient times, in a cup of sake. The taste, which has been loved locally for a long time, harmonizes the rich flavor of rice where the skills of Echigo brewers shine, while being light and dry. It has the tolerance to gently wrap around the taste of dishes, and its stable deliciousness gives a sense of security to daily tables whether cold or hot. As an indispensable presence for regional gatherings and family gatherings, it has been inherited and drunk across generations in the land of Muramatsu, a sake symbolizing the 'flavor of home' itself.

Yukikage is an extremely sophisticated brand that fuses the tradition of Kinshihai Shuzo with modern sensibilities. It pursues a mysterious and transparent beauty in a drop of sake, like shadows moonlight casts on snow surfaces on a silent night in a snow country. Its greatest feature is the surprisingly smooth and clear mouthfeel born from the cool natural water of Mt. Sugana. It thoroughly removes unnecessary off-flavors and highlights the original delicate sweetness and elegant aroma of rice. The pure taste is an artistic finish that one wants to enjoy by sharpening the five senses. The label design is also stylish and perfectly matches modern urban scenes and creative dishes. It is a brand where the brewery's tradition and innovative spirit have successfully bore fruit, sensing a new era of Niigata sake.

Echigo Toji is a brand named after Japan's leading brewing group, packed with pride and respect for sake brewing. It pursues the royal road of Niigata sake, where head brewers with the highest skills pour all their power into brewing. Its greatest feature is the perfect balance by skilled craftsmanship. Beyond the framework of light and dry style, the plump umami of rice, transparent throat feel, and pleasant finish play a magnificent harmony. While being faithful to basics without being eccentric, it has a taste that draws out the goodness of materials to the extreme, truly a professional taste recognized by professionals. As a sake that conveys the severity of Niigata's winter and the passion of brewers responding to it, it is a brand that continues to be selected by people seeking true deliciousness of sake.

Koshi no Karoku is a brand that Kondo Shuzo is proud of, pursuing perfection as a sake to accompany meals. Fusing the blessings of the rich land of local Gosen with the elaborate techniques of brewers, it brews light and dry art pieces that enhance the taste of dishes to the ultimate. Its greatest feature is the smooth throat feel created by the cool natural water of Mt. Sugana and the vivid sharp finish in the aftertaste. The brave retreat that disappears quickly immediately after letting one feel the calm umami of rice is truly a style as a 'famous supporting actor.' The taste, which expands deliciousness as if staying close without breaking the delicate taste of materials, demonstrates its true value on Japanese cuisine as well as modern Japanese-Western food tables. It is a cup with drifting dignity, ideal for nights when adults who know the real thing talk.

Suganadake is a representative brand of Kondo Shuzo, named with deep respect for the brewing water, which can be called the life of sake brewing. Used for brewing is clear natural 'Dokkonmizu' water welling up from the mountainside of the famous Mt. Sugana. This sacred transparency of water is crystallized as a cup of sake. Its greatest feature is its overwhelming purity. While it is the ultimate of light and dry style with unnecessary things removed, the pure umami of rice that follows gives a quiet impression to the drinker's heart. The clear and unclouded drinkability, which can be realized only because the water is good, is truly 'water art.' The taste, reflecting the brewer's attitude sincerely facing the severe nature of Niigata, is highly evaluated not only locally but also by people nationwide who love real sake.

Echigozakura is a flagship brand of Echigozakura Shuzo and an item pursuing the traditional beauty of Niigata sake. Like a cherry blossom that blooms all at once after the silent winter of snow country Niigata, it values a pure and transparent taste and a gorgeous aroma that spreads softly. By the traditional Niigata 'light and dry' technique using moderate brewing alcohol, it achieves surprisingly refreshing and sharp finish while making the most of the umami of rice. While having a refined taste, it also has a familiarity that can be enjoyed daily and enhances the taste of a wide range of dishes. It has won many awards at domestic and international competitions, and its high quality is guaranteed. It is a brand loved beyond time, where the sincerity of Niigata's sake brewing and modern technology are in magnificent harmony.

Hakuryu is a flagship brand symbolizing the brewery that Hakuryu Shuzo, founded in 1839, has continued to brew for over 180 years. It originates from the founder, who used to run a shipping business, naming the brand after the 'dragon, the guardian deity of the sea' wishing for safety of voyages and prosperity of business, and it combines strength and elegance suitable for the name. Its greatest feature is the overwhelming transparency woven by high-quality sake rice grown with contract farmers in the fertile land of Agano and clear water of the Agano River system. While maintaining traditional light and dry style, the taste that draws out the deep umami of rice is truly a legitimate Niigata sake to be proud of. The astounding record of winning the Monde Selection Gold Award for over 30 consecutive years proves its unchanging high quality. It is a famous sake representing Agano that demonstrates its true value in every temperature range, from chilled for a clear throat feel to hot for a plump aroma.