Yoshimura Hideo Shoten

Yoshimura Hideo Shoten is a brewery located in Hatake, Iwade City, known for representative brands "Nihonjo" and "Kurumazaka".
The biggest feature is the use of a unique brewing technique called Noto-style Yamahai brewing. Yamahai brewing is a traditional method of making yeast starter, which abolishes the process of "Yama-oroshi" (grinding rice with a paddle). The Noto style is a school that requires particularly high skills among them, producing powerful acidity and complex taste.
As a brewery inheriting the tradition of Noto-style Yamahai brewing, they brew sake utilizing the natural action of lactic acid bacteria and yeast. This method produces a unique sake quality with deep richness, complex acidity, and powerful umami.
The flagship brand "Nihonjo" is named after the brewery's trade name and is known as a brand that embodies the tradition of Noto-style Yamahai. "Kurumazaka" is also popular as a brand utilizing the characteristics of Yamahai brewing.
Yamahai brewed sake shows its true value when served as warm sake. By warming, the umami of rice and acidity harmonize, allowing you to enjoy a rich yet sharp taste. It goes excellently with heavily seasoned dishes and fatty fish.
They continue unique sake brewing where the climate of Kishu and the tradition of Noto-style Yamahai brewing are fused.