Nihonjo

"Nihonjo" is Yoshimura Hideo Shoten's flagship brand, named after the brewery's trade name, embodying the tradition of Noto-style Yamahai brewing.
Using the unique technique of Noto-style Yamahai brewing, sake brewing utilizing the natural action of lactic acid bacteria and yeast produces a unique sake quality with deep richness, complex acidity, and powerful umami.
When tasted, a solid umami of rice spreads, and you can feel the complex acidity and deep richness unique to Yamahai brewing. It features a profound taste where power and delicacy coexist.
It shows its true value when served as warm sake, and by warming, the umami of rice and acidity harmonize, allowing you to enjoy a rich yet sharp taste. It goes excellently with heavily seasoned dishes and fatty fish.
It is a brand that embodies Yoshimura Hideo Shoten's philosophy of sake brewing, fusing the tradition of Noto-style Yamahai brewing and the climate of Kishu.