Yoshii Shuzo is a venerable brewery founded in 1874, located in Sano City, Tochigi. Situated near JR Sano Station and the Sano Yakuyoke Daishi temple, its charming storehouse built of Oya stone speaks volumes about its long history. Utilizing pure groundwater from Sano and sake rice from Tochigi Prefecture, the brewery continues to produce sake with sincerity, cherishing traditional techniques.
Their flagship brand, "Hatsu-ebisu," is named after Ebisu, the god of commerce and prosperity. The name carries the wish to bring good fortune to the community—"Hatsu" meaning a new beginning and "Ebisu" referring to the god who brings wealth. Characterized by a mellow, gentle mouthfeel and a calm flavor that highlights the umami of the rice, it is a local sake deeply rooted in the region, evolving alongside Sano's culinary culture.