Hatsu-ebisu

"Hatsu-ebisu" is a brand with an auspicious name brewed by Yoshii Shuzo, named after Ebisu, the god of business prosperity.
"Hatsu" denotes a new beginning, and "Ebisu" refers to the god who brings fortune, making it a beloved celebratory sake that graces new starts and special occasions.
Brewed meticulously using traditional methods with pure groundwater from Sano and sake rice from Tochigi Prefecture, it is distinguished by its remarkably mellow and gentle mouthfeel.
The soothing flavor, which harmonizes a calm aroma with the natural umami of rice, pairs beautifully with Sano's local cuisine and has long been cherished by the community as Yoshii Shuzo's signature brand.