Sake Brands
in Niigata

Kikusui is a global brand that tells the identity of the brewery itself. Especially, the Namagenshu 'Funaguchi Kikusui Ichibanshibori,' which seals the freshly squeezed freshness in an aluminum can, has established an immovable status as a masterpiece indispensable for talking about the history of sake. Fresh and fruity aroma, gushing powerful umami, and a clear mouthfeel without any off-flavors. It is the 'real taste' that previously only brewers and craftsmen enjoyed. Also, it develops a diverse lineup that accompanies various scenes, from standard 'Kikusui Junmai' to high-end Daiginjo. Combining quality backed by tradition and innovation that always leads the era, it is a brand that embodies the 'freedom' and 'fun' of sake.

AWANAMA is an innovative sparkling cloudy Namazake brand where the latest technology and traditional beauty are fused. The biggest feature is the adoption of original high-pressure processing technology (HPP) that can maintain the freshness of Namazake at room temperature without any heat sterilization (Hiire). The fruity and fresh aroma, as if tasting the freshly squeezed one on the spot, and the stimulation of fine carbon dioxide gas pop comfortably. Also, the modern design PET bottle container with a hemp leaf motif won Italy's 'A' Design Award.' It is a flagship that symbolizes the brewery's challenge, renewing the conventional image of sake and making it possible to enjoy Namazake in every scene around the world.

Hatsuhana is a brand full of emotion named after the splendid cherry blossom trees blooming along the Kaji River in Shibata City. Its taste embodies the philosophy of 'balance over assertion' and has been loved locally for many years as an existence that gently colors the daily dining table. By suppressing excessive floral aroma and sweetness, the sake quality where the original umami of rice and gentle acidity are exquisitely harmonized accompanies any dish softly. Just like the 'first flower that blooms in that year,' it is a sake with refined dignity that delivers a refreshing spring breeze to the drinkers' hearts.

Kanemasu is a traditional flagship brand named after the brewery. It continues to protect the orthodox taste nurtured by the rich land and water of Shibata. Its name is a symbol of the brewery's history, pride, and deep respect for the land. Based on approachable sake quality rooted in the region, it is attractive for its transparency that never tires the drinker and a certain presence that complements meals. While valuing tradition, it constantly continues quality improvement adapted to modern needs and is loved across generations as a bottle indispensable for the daily life of local Shibata people.

Ichishima is a brand bearing the name of the founding family, symbolizing the origin and pride of the brewery. The long history of the Ichishima family, which flourished as wealthy farmers in Shibata, and the tradition of sake brewing cultivated for over 230 years are concentrated in every drop. While the 'Aumont' brand is in charge of innovation and glamor, 'Ichishima' plays the role of conveying deeper and more profound traditional beauty. Its taste, which brings out the umami of rice to the maximum, is the identity of the brewery itself. While making one feel the weight of history, its sophisticated balance that harmonizes with modern dining tables is deeply trusted by many enthusiasts.

Aumont is a flagship brand of Aumont Shuzo that is proud to be global, also adopted as the new company name. Its design was born inspired by the European royal emblems and wine farm landscapes that the 4th generation head saw during his study in Germany in his young days. As per the original concept, it contains the ambition of conveying 'regal style' all over the world through food culture. While maintaining Niigata's traditional sharpness, it is characterized by a sake quality where fruity aroma reminiscent of wine and elegant, fresh sweetness are harmonized. As told by the history of producing Japan's first female brewer, it aims for a taste loved beyond gender and borders, being an elegant sake that flavors meals widely from daily dining tables to special day dinners.

Fujinoi is an orthodox flagship brand that conveys the brewery's history and the souls of craftsmen to the present. Using rice nurtured by the rich land of Shibata and clear water generously, it pursues the sharpness and deep umami that make one feel the climate of Niigata. The traditional taste that has been loved locally for a long time boasts reliable quality that adds peace to the dining table. Also, through collaboration bottles with famous manga artists, it actively develops activities to deliver 'fun' and 'culture' beyond the framework of sake. It is a sake loved by a wide range of people of all ages, where the real taste brewed with traditional techniques and modern playfulness are fused.

Taiyozakari is a flagship brand of Taiyo Shuzo. Brewed using rice from Niigata Prefecture, clear water from Murakami, and the techniques of skilled Echigo brewers, its taste is a legitimate Niigata sake representative. While it is light and dry, it is characterized by a deep taste that makes one feel the umami of rice and a sharp finish. The stable quality that fits any scene from daily meals to celebratory days has gained strong support from enthusiasts locally and nationwide for many years. It is a brand that embodies 'Niigata's sake,' continuing to convey the weight of tradition in a form that harmonizes with modern food culture.