Fujinoi

Fujinoi is an orthodox flagship brand that conveys the brewery's history and the souls of craftsmen to the present. Using rice nurtured by the rich land of Shibata and clear water generously, it pursues the sharpness and deep umami that make one feel the climate of Niigata.
The traditional taste that has been loved locally for a long time boasts reliable quality that adds peace to the dining table. Also, through collaboration bottles with famous manga artists, it actively develops activities to deliver 'fun' and 'culture' beyond the framework of sake. It is a sake loved by a wide range of people of all ages, where the real taste brewed with traditional techniques and modern playfulness are fused.