Mimurosugi

Mimurosugi is a traditional local distribution brand that has continued since the founding of Imanishi Sake Brewery, and was named because Mt. Miwa has been called "Mt. Mimuro" since ancient times, and it is said that gods dwell in the "cedar" (sugi) of Mt. Miwa. Brewed by Imanishi Sake Brewery, located right near Omiwa Shrine where the god of sake resides, in Miwa, Nara, which is recorded in the Nihon Shoki as the birthplace of sake brewing, it is a brand that embodies history and tradition.
They brew a wide range of types unique to the local area, such as fresh and juicy types, types matured to a plump taste, and types with a gorgeous scent, and are characterized by diverse sake qualities that are close to the local food culture and daily life. The brewing water uses underground water from Mt. Miwa, the object of worship, which springs from the well in the brewery, and embodies the concept of "Drinking Miwa", where rice is grown together with contract farmers on the same water vein as the brewing water.
Sake brewing, which is done carefully with extra effort, emphasizes attention to detail in each process rather than efficiency, and thoroughly pursues quality. While the hiragana "Mimurosugi" limited to special agents is expanded nationwide, the kanji "Mimurosugi" is deeply connected to the lives of the people of Nara as a brand rooted in the local area.
It is an important brand that inherits regional culture, condensing the tradition of Imanishi Sake Brewery, which has a history of over 360 years since its founding in 1660, and the climate of Miwa, the birthplace of sake brewing.