Isomatsu

Isomatsu is a traditional brand inherited by Shodoshima Shuzo, a name with a history dating back to the Ikeda Shuzo founded in 1872.
The brand name meaning 'Pine on the beach' expresses the seaside pine and the coastal scenery of Shodoshima, symbolizing the geographical characteristics of Shodoshima floating in the Seto Inland Sea. After Ikeda Shuzo closed, Shodoshima Shuzo, which opened newly in Shodoshima, inherited this traditional brand name, connecting the history of sake brewing in the new land.
Using clear spring water from Mt. Hoshigajo, the traditional brand has acquired a new individuality in the new environment of island brewing. It is a brand of historical significance that expresses both the inheritance of tradition and innovation by fusing a brand name with a long history and a new environment of the island.