Koshi no Homare

Koshi no Homare is the flagship brand representing Niigata, polished by Hara Shuzo for over 200 years. Brewed in Kashiwazaki overlooking the Sea of Japan, it uses pure underground water from Mount Yoneyama and carefully selected Niigata-grown rice, crafted with traditional techniques.
Its most distinctive feature is a flavor that is both 'Tanrei' (light) and 'Hojun' (mellow), making it impossible to grow tired of. Within its clarity, stripped of impurities, the deep inherent umami of rice resonates, further enhancing the flavor of cuisine. It is a reliable masterpiece that has comforted the hearts of locals and travelers alike for many years.