Brands

"Fukii" is the main brand of Ishikawa Shuzo, named after the self-flowing water (fukii) that gushes out from within the brewery grounds. Taking advantage of the characteristics of high-quality subsoil water containing moderate minerals, it finishes with a clear and refreshing taste. The crisp throat feel goes perfectly with richly flavored dishes. You can enjoy a sophisticated mouthfeel with outstanding coolness like spring water.

"Kankoubai" is the flagship brand of Kankoubai Shuzo, also drawing attention for its novel designs such as animal labels. Maximizing the characteristics of sake brewing rice such as Gohyakumangoku and Yamada Nishiki, it is finished with a fresh and fruity aroma and a beautiful clear taste. Especially the Junmai Ginjo class is popular for its stylish and modern sake quality that makes you want to enjoy it in a wine glass. It makes you feel the sake of a new era where tradition and innovation are fused.

"Todo Takatora-ko" is a brand named after the Sengoku warlord Todo Takatora, who was the founder of the Tsu Domain and known as a master castle builder. Honoring Lord Takatora's bravery, resourcefulness, and achievements in building the town of Tsu, it is finished with a powerful yet sophisticated taste. While having a solid richness, the aftertaste is clean, a bottle that makes you feel the spirit of a samurai. It is perfect not only for history fans but also as a gift for those who prefer authentic sake.

"Mie Daigaku" (Mie University) is a sake of industry-academia collaboration created through joint development by the Faculty of Bioresources of Mie University, a local national university, and Kankoubai Shuzo. Fusing academic knowledge and traditional skills, such as using yeast discovered at the university and sake rice grown by students. It is characterized by a refreshing taste imbued with the passion of learning students and hope for the future. It is a topical bottle where you can also enjoy the story of regional contribution and human resource development.

"Meisho-sen" is a sake created to commemorate the full restoration of the JR Meisho Line, loved as local transportation, and to wish for the revitalization of the areas along the line. Filled with the passionate thoughts of local people, this sake is characterized by a somewhat nostalgic and warm taste. It is a bottle that we want you to enjoy while imagining the scenery of beautiful valleys and tea plantations seen from the train window. It is also appreciated as a gift for railway fans and as a memory of a trip.

"Kigenyoshi" is the flagship brand of Imamura Shuzo, named after a greeting praying for travel safety. It is characterized by a gentle umami that softens the heart the moment you put it in your mouth. It is by no means flashy, but there is a sense of security that you never tire of drinking and it gently accompanies your daily dining table. It is a bottle imbued with the warm wish of the brewery owner that everyone who drinks it can spend their time in a "good mood."

"Hatsuhi" was the flagship brand of the former Abusho Shuzo, a sake loved for a long time in the Ise region. With a name that evokes the auspiciousness and hope of the first sunrise of the New Year, it colored many dining tables as a celebratory sake. It was characterized by a clean taste that one never tires of drinking, and also had a history as a dedication sake to Ise Jingu Shrine. Although it has now become a phantom sake due to the business closure, its name is deeply etched in the memories of local people.

"Ano Homare" is the flagship brand of Matsushima Shuzo, named with the hope that it would become the pride of Ano-cho. Brewed carefully using local rice and water, its taste is characterized by a dry and clean mouthfeel. It blended into the lives of local people as a daily evening drink. It is a bottle that makes you feel the atmosphere of Showa era sake brewing from the typeface and design of the label.

"Takatora" is a sake named after Todo Takatora, the first lord of the Tsu Domain. Honoring the achievements of Lord Takatora, a master castle builder who laid the foundation of the town of Tsu, it is finished with a powerful and robust taste. With a sake quality that can be enjoyed widely from cold sake to warmed sake, it is a bottle you want to taste while thinking about the local hero. It was also popular as a gift for history buffs.

"Hatsuwarai" (First Laughter) is a brand imbued with the wish to be a sake that makes drinkers smile, like the first laughter of the New Year. Due to its auspicious name, it was valued as an indispensable sake for New Year's otoso and celebratory occasions. It is characterized by a soft mouthfeel and rich umami, and has warmly produced moments of gathering surrounded by family and friends. It is a brand loved by many people as a sake that brings happiness.

"Haremusume" is a brand created with the concept of a sake to enjoy on sunny days (special occasions) and sake that is easy for women to appreciate as well. Its fruity and light taste resulted in a finish that is easy to drink even for sake beginners. Combined with the gorgeous label design, it was popular as a souvenir for girls' gatherings and parties. It is a local sake with a modern sense that proposed a new way to enjoy sake.

"Misato Ryujin" is a sake with a mysterious image, named after the Dragon God legend in the Misato region of Tsu City. Using water from a pure water source where the Dragon God is said to execute, it pursued a clear and pure taste. The taste that combines strength and delicacy is exactly like the Dragon God. It was handed down among local people as a brand that makes you feel the historical romance of the region.

"Shuho" is a sake named after the beautiful mountain shape of Mt. Kyogamine. It was brewed aiming for a noble and clear taste like the peak of a mountain. Its charm lies in the good balance where you can feel the umami of rice even within the crisp dryness. Supported by people who love local nature, it was popular as a cup to taste while being grateful for the blessings of the mountains.

"Tengoku" (Heaven) is a unique brand named with the wish that you taste the paradise of this world, a moment of bliss. Contrary to the impactful name, the taste is gentle and mellow. It was loved as a sake that heals daily fatigue and invites you to a comfortable intoxication, allowing you to taste the feeling of heaven. It was also amused as a conversation starter and livened up many banquets.

"Muso" is a sake named after Muso Soseki, a Rinzai Zen monk of the Kamakura and Muromachi periods. It expresses the subtle and profound worldview that Muso Soseki is said to have favored with a deep taste and aroma. A bottle with a calm dignity that makes you want to taste it slowly in silence. It is perfect for accompanying time to face yourself quietly.

"Ichiryu Itteki" is a brand that can be said to be the soul of Nira Shuzo, embodying the very spirit of the brewery's sake brewing. One grain of rice grown with care by contract farmers, one drop of pure water from the Suzuka Mountains. Grateful for all these blessings, the sake brewed with all their might has a powerful yet delicate taste. It is a sincere and deep bottle where the thoughts of the brewer are conveyed directly.

"Shinto no Inori Saio" (Prayer of the Divine City: Saio) is Asahi Shuzo's representative premium brand, inspired by the imperial princess "Saio" who served Ise Jingu Shrine. Using "Kami no Ho" rice, it is characterized by a gorgeous aroma and a fine, gentle, and deep taste like silk. A bottle you want to enjoy slowly while thinking about the ancient dynastic romance. The elegant and graceful taste is perfect for dining tables on special days or as a gift.

"Ise Asahi" is a brand imbued with the wish to brightly illuminate the hearts of drinkers, like the morning sun rising from the land of Ise. Characterized by a taste that you never tire of, harmonizing a clean mouthfeel with the original umami of rice. It is an all-around type that can be enjoyed delicious both chilled and warmed, and has been loved for a long time as a local daily sake. A local sake with an auspicious name that is also appreciated as a souvenir of a pilgrimage to Ise.

"Hakumai Jo" (White Rice Castle) is the flagship brand of Nakayama Shuzo, derived from the legend of Hakumai Castle (Azaka Castle) that towers behind the brewery. A story of resourcefulness where white rice was poured over a horse's back to look like water in order to deceive the enemy's eyes. Like that legend, it was named with the wish to be a sake with a charm that attracts people's hearts. Ideally suited for a female toji, it has a supple taste where you can feel the sweetness of rice even within its cleanliness.

"Kohaku Jo" (Amber Castle) is an aged sake (koshu) brand characterized by a beautiful amber color due to long-term aging and a deep taste. The rich aroma like nuts and caramel and the thick and smooth texture created by the magic of time. You can enjoy a profound and luxurious aftertaste that makes you feel the weight of the history of Hakumai Castle. It is an excellent item recommended as a digestif or pairing with chocolate or cheese.