Ise Asahi

"Ise Asahi" is a brand imbued with the wish to brightly illuminate the hearts of drinkers, like the morning sun rising from the land of Ise.
Characterized by a taste that you never tire of, harmonizing a clean mouthfeel with the original umami of rice.
It is an all-around type that can be enjoyed delicious both chilled and warmed, and has been loved for a long time as a local daily sake.
A local sake with an auspicious name that is also appreciated as a souvenir of a pilgrimage to Ise.