Brands

"Daishinshu" is a representative brand boasting overwhelming quality and individuality, brewed by the nature and people of Shinshu. The taste, where gorgeous aroma like "Delicious apple," light yet core umami, and sharp cut harmonize, is truly "refined." It is a touching sake that resonates with the heart, making the scenery of Shinshu float in your eyes if you take a sip.

"Metoba no Izumi" is a brand bearing the name of the spring water used for brewing by Yoikana Shuzo, which was also selected as one of the 100 best waters. It is characterized by a transparent and soft mouthfeel and a refreshing throat finish, as if expressing the goodness of the water as it is. It is local sake that blends into the daily life of Matsumoto, accompanying any dish and never getting tired of drinking.

"Yoikana" is the flagship brand of Yoikana Shuzo, bearing the word meaning affirmation and joy, "Yoikana" (It is good). It contains the wish to be sake that adds "joy" not only to celebratory occasions and special days but also to casual daily dining tables. The full umami of rice and the beautiful aftertaste where the goodness of water lives give peace of mind to the drinker.

"Daiya Giku" is the representative brand of Suwa Ootsuya Honke Shuzo, combining the firm will like the king of gems "Diamond" and the elegance of the famous Japanese flower "Chrysanthemum" (Kiku). The sharp dry taste is a famous supporting role that enhances the taste of dishes without interfering. It is a famous sake with a story, also known for being deeply loved by the master of the film world, director Yasujiro Ozu.

"Yokobue" is a romantic brand derived from Yokobue, a lady-in-waiting to Kenreimon-in, the tragic heroine of "The Tale of the Heike." It is a "mellow dry" sake characterized by a rich aroma, a mellow mouthfeel where the umami of rice spreads, and a sharp aftertaste. From cold sake to warmed sake, it shows various expressions depending on the temperature, and it is a deep-pocketed sake that can be enjoyed according to the season and dishes.

"Maihime" is a traditional and elegant brand named after "Ohu Maiko" because it was founded in the year of Emperor Meiji's silver wedding anniversary. Using underground water from Kirigamine and carefully selected sake rice, it is characterized by a deep taste where the five tastes of sweetness, acidity, astringency, bitterness, and umami harmonize. From cold sake to warmed sake, it shows various expressions depending on the temperature, and it is a versatile mealtime sake that you never get tired of drinking.

"Suiro" is a limited distribution premium brand released by Maihime Shuzo born in 1999. "Sui" means beauty like jade, and "Ro" means dew drops that are fleeting yet beautiful, expressing a gorgeous and transparent taste. Through thorough temperature control and unfiltered bottling, it is a superb masterpiece that locks in the freshness of freshly pressed sake and the aroma like fruit.

"PRINCESS TIME" is a new sensation sake created by a female vice master brewer with the desire to "have people who are not good at sake and women enjoy it too." It is characterized by a fruity and sweet-sour taste like extremely sweet white wine. Along with the pop and cute design, it is a bottle that can be enjoyed like a dessert, coloring relaxation time gorgeously.

"Takao no Tengu" is a regional brand sake of Hachioji, Tokyo, using sake rice produced in Hachioji. Brewed with the technology of Maihime Shuzo, this sake coexists with the full umami of rice and refreshing sharpness. It is a tasteful bottle created by the bond beyond the region, woven by the feelings of the people of Hachioji and the nature of Suwa.

"Honkin" is a brand loved in the land of Suwa, containing the desire to "brew the real number one (= Gold) sake." With the concept of "easy to drink smoothly," "taste and aroma expand moderately," and "not too assertive," they aim for a "famous supporting role" that brings out the charm of meals. As the symmetrical kanji represents, it is a heartwarming taste that conveys the sincerity of the maker.

"Reijin" is the representative brand of Reijin Shuzo, brewed with underground water from Kirigamine and sake rice from Nagano Prefecture. It was named with the aim of having a beautiful and elegant taste like a "beautiful person." The transparent and smooth mouthfeel and the well-balanced taste where the umami of rice spreads go perfectly with a wide range of dishes, let alone Japanese food.

"Masumi" is a sake brand loved all over the world, boasted by Miyasaka Brewing founded in 1662. As the birthplace of "Association No. 7 Yeast," they maximize its characteristics of gentle aroma and well-balanced taste. The taste with transparency and sharpness, thought out primarily to be enjoyed with meals, is the royal road of "mealtime sake" that accompanies any dish.

"Miyasaka" is a series that re-examines the roots of Miyasaka Brewing and fuses return to the origin with new challenges. As the birthplace of "Association No. 7 Yeast," they pursue its potential and design with emphasis on the balance between rice umami and acidity. The fresh and juicy taste adds color to the modern dining table and proposes a new way to enjoy sake.

"Mikotsuru" is a brand symbolizing revival and leap, named after the crane said to be a messenger of god that flew to Lake Suwa. Along with the reconstruction of the brewery in 2020, the quality was renewed by the fusion of the latest technology and handmade. Shining as Champion Sake at the world's highest peak contest "IWC," it is a taste recognized by the world where juicy umami and acidity harmonize.

"Koten" is a brand where the umami of rice and a mellow aftertaste spread within a refreshing dryness. Expressing the individuality of local "Miyama Nishiki" to the fullest with traditional techniques that laid the foundation for Shinshu as a famous brewing region. The light and smooth mouthfeel and the faintly fragrant fruity lingering finish are tastes that are approachable even for women and sake beginners.

"Hoka" is a limited distribution series launched by Toshimaya as a second brand of "Miwatari." As the name implies, it was born with the concept of bringing out glorious aroma and the original umami of rice. Sticking to sake rice from Nagano Prefecture, the modern and sophisticated taste is supported by a wide range of people from sake beginners to enthusiasts.

"Miwatari" is the unshakable main brand of Toshimaya, named after the Omiwatari of Lake Suwa. With the motto "Sake loved by locals," they continue sake brewing expressing the climate and culture of Suwa. The gentle aroma and the gentle taste where the umami of rice spreads accompany every scene, from daily evening drinks to special occasions.

"Kikusui" is the representative brand of Kikusui Shuzo, featuring a refreshing taste. Using underground water from the Central Alps and sake rice "Takane Nishiki" from the local Southern Shinshu, it is carefully brewed in the severe cold. The sharp mouthfeel and the good balance that enhances the taste of meals can be enjoyed widely from cold sake to hot sake.

"Hijiridake" is the highest grade brand of Kikusui Shuzo, named after Mt. Hijiri, a famous peak in the Southern Alps. By highly polishing carefully selected Yamada Nishiki and slowly fermenting it at low temperature for a long time, gorgeous ginjo aroma and plump taste are realized. Its quality is highly evaluated, winning numerous gold medals in domestic and international contests.

"Inokashira" is the representative brand of Urushido Brewing (Kasuga Shuzo), and its name means "the best spring water." Brewed with clear underground water from the Central Alps, it features a soft and rich umami taste unique to soft water. The balance of sweetness and acidity is exquisite, and it is a taste filled with the brothers' thoughts, perfect as a sake to accompany meals.