Sansyouraku Shuzo

Sansyouraku Shuzo is a brewery located in the remote village of Kaminashi, Nanto City, famous for its UNESCO World Heritage 'Gokayama Gassho-style' houses.
They use pristine spring water nurtured by a wild beech forest that has protected the local village from avalanches for centuries. The severe cold and heavy snow of Gokayama, one of Japan's most snowy regions, help cultivate a clear and powerful sake. They specialize in the traditional 'Yamahai' brewing method, resulting in a sake characterized by a robust, rich (nojun) umami and a sharp, harmonized acidity.
Their brewing philosophy focuses on pairing with the local food culture, which includes mountain vegetables, preserved foods, and wild game (gibier) born from Gokayama's harsh nature. Recently, they have launched an 'ALL Gokayama' project using 100% Gokayama-grown 'Yamada Nishiki' rice to share the local identity with the world. Their flagship brand 'Sansyouraku,' which literally means 'three smiles of joy,' is a treasure of Gokayama designed to bring smiles and enrichment to all who drink it.