Harunari Shuzoten

Harunari Shuzoten, established in 1865, is located in Ima-machi, Nanao City, and is a historic brewery that has evolved alongside the rich seafood of the Noto Peninsula. The brewery's main building is designated as a national 'Registered Tangible Cultural Property,' serving as a precious relic of 'Segai-zukuri'—a traditional townhouse architecture unique to the Noto region.
They continue to uphold traditional brewing methods dating back to the Meiji era, producing their flagship brand, 'Haruyama.' Characterized by a light, crisp, and dry profile typical of the Hokuriku region, their sake is deeply loved locally as a food-pairing sake designed specifically to complement the fresh seafood of Nanao Port. In recent years, the brewery has also served as a hub for regional cultural exchange, opening its doors for live events and workshops, making it a place where history and community warmth coexist.