Shirai Shuzoten

Shirai Shuzoten, founded in 1765, is a high-caliber small brewery standing in the historic cityscape of Aizu Misato Town, advocating coexistence with nature. Currently, under the 9th generation Eiichi Shirai, seven brewers work as one, adhering to thorough manual brewing possible only due to their small scale.
Their most distinctive feature is placing the traditional "Yamahai-shikomi" (natural yeast starter) as their main brand, which is rare in Fukushima. Particularly, the "Kaze ga Fuku" (The Wind Blows) series—using 100% JAS-certified organic "Gomangoku" rice carefully grown by the local agricultural corporation "Mu-no-Kai"—is the brewery's synonym. The fusion of precise rice farming, adjusting fertilizer for each field, and powerful brewing fermenting only with naturally occurring lactic acid creates a "true organic sake" where deep umami and sharp acidity resonate.
Their careful shipping system, clearly distinguishing the personalities of pasteurized and raw sake, is a testament to their reliability. The feat of winning 10 consecutive Gold Medals at the National New Sake Awards is the very wind of innovation raised by a small brewery. It is a blissful brewery where the rich land of Aizu and the brewers' passion rush through the throat as a refreshing breeze.