Hiyoshi Shuzoten

Hiyoshi Shuzoten, founded in 1912, is a historic brewery located on the iconic Wajima Morning Market (Asaichi) Street, a leading tourist destination in Oku-Noto. The brewery's origin is steeped in a mystical legend: the founder was told in a dream by a 'white horse carrying a golden gourd' to start brewing sake, an anecdote that has remained the bedrock of their craft for over a century.
They utilize water from a well located closer to the Sea of Japan than any other in the region, resulting in a crisp, dry profile that reflects the vitality of the sea. Given its prime location on Morning Market Street, the brewery has long cherished its interactions with both locals and travelers from across the country, serving as a gateway to Wajima's sake culture. Despite the devastating fire and destruction of the 2024 Noto Peninsula Earthquake, the master brewer's indomitable vow to 'definitely resume brewing on this land' has become a beacon of hope for reconstruction. This brewery truly captures the soul of Wajima, walking hand-in-hand with legend and the sea.