Brands

"Go" is a brand with a new concept created in cooperation with a group of local young liquor stores and the brewery. Meaning "reciprocally," it aims for sake where makers, sellers, and drinkers can mutually enhance and enjoy each other. It is attractive for its fresh and fruity taste and a diverse lineup that changes with each season.

"Kanchu Sonshinraku" is a brand with a traditional taste, meaning "There is true joy in the pleasure of drinking sake." It is characterized by a mellow and deep taste that fully brings out the umami of rice. It is a gem for connoisseurs that you want to enjoy taking your time.

"Fukumuryo" is the representative brand derived from "Fukuju Kai Muryo" in the Kannon Sutra, with the wish that "infinite fortune will visit the drinker." It has a taste that you never get tired of drinking, where refreshing sharpness and the umami of rice are balanced harmoniously. A local sake that has been loved for a long time in local Ueda, where the tradition of 300 years of founding breathes.

"Meiho Kikuzakari" is an evening drink sake that has been loved locally for a long time. Named with the wish for "joy to prosper for a long time," it is characterized by a gentle taste that heals daily fatigue. It is a versatile mealtime sake that you never get tired of drinking, enjoyable both cold and warm.

"Kokuyo" is a brand named after the ultra-soft water "Kokuyo Water" springing from Wada Pass. By using water with the astounding softness of hardness 0.95, they have achieved a mouthfeel as smooth as silk and surprisingly gentle. It is a special pure rice sake characterized by a clear and delicate taste that maximizes the goodness of the water itself.

"Kanae" is a limited distribution brand developed in cooperation with three local sake specialty stores nationwide and the brewery. It was named "Kanae" (tripod vessel) from the wish that the hearts of the three parties: "maker, seller, and drinker" would communicate with each other. It is a highly reputed sake with an exquisite balance of softness of mouthfeel brought by ultra-soft water, mellow umami, and refreshing sharpness.

A brand imagining the sea breeze of northern Sanriku (Northern Rias), expressing the nature and climate of the coastal area. Although not manufactured now, it is remembered as a brand rich in regionality.

"Ryozanpaku" is a satisfying brand named with the aim of having a hearty and masculine sake quality. It is characterized by a stout and powerful taste where firm acidity and umami harmonize. It goes well with meat dishes and strongly flavored dishes, demonstrating outstanding presence as a mealtime sake.

"Sanadamaru no Sato" is a region-limited sake named after the Sanada clan, Sengoku warlords associated with Ueda City. The strength evoking Sanada's red armor and the gentleness nurtured by the local climate of Ueda coexist. This is a popular bottle as a souvenir that you want to taste while thinking about historical romance.

"Takizawa" is a premium brand on which the brewery stakes its pride, named after the famous Toji Masahide Takizawa who laid the foundation of Shinshu Meijo. It is characterized by a dry taste with overflowing transparency and sharp finish born from skills that thoroughly know the characteristics of "Kokuyo Water." The fragrant and sophisticated taste is ideal not only as a mealtime sake but also for scenes where you enjoy the sake itself.

"Wanojun" is a healing brand themed on "peaceful feeling of intoxication" and "mellow taste." The rounded and mature umami unique to ultra-soft water brewing spreads in your mouth. Please enjoy the soothing and gentle taste that makes you want to tilt your cup slowly.

"Jokon" is an authentic brand that inherits the spirit of ancient sake brewing and pursues richness and depth. Meaning "presenting thick sake," it makes you feel dignity even within its rich taste. You can enjoy an even more profound taste by serving it at room temperature or lukewarm.

"Sanada Rokumonsen" is a brand that makes you feel history and pride, bearing the "Rokumonsen" (six coins) crest of the Sanada family symbolizing Ueda City. Using clear underflow water from Mt. Dokko and sake rice from Nagano Prefecture, it achieves a fresh and clear taste unique to unfiltered unpasteurized sake. It aims to be a mealtime sake with a gentle aroma and good sharpness that can be enjoyed with meals.

"Fujin Raijin" is a brand with a powerful yet sophisticated taste, utilizing the motifs of the Wind God and Thunder God, symbols of nature's power. It develops a diverse lineup such as pure rice sake and pure rice ginjo that embody the commitment as a "100% pure rice brewery." It is a satisfying bottle where the original umami of rice and good sharpness coexist.

"Seizan" is a brand bearing the name of Mt. Hijiri itself, the source of the brewery's brewing water, filled with gratitude and pride for the water. Using clear spring water from the Mt. Hijiri system and pure rice brewing without adding any brewing alcohol, it achieves a clean sake quality with transparency. It is attractive for its pure and gentle taste, as if nature's bounty has been bottled as it is.

A brand named after the brewery name, characterized by a refreshing name imagining the alpine plant lily of the valley and snowy mountains. It was loved as sake expressing nature of Iwate.

"Tempo" is a phantom brand once brewed by the famous Toji Hiroyuki Kiyokawa, known for "Isojiman," and aged over many years. Over time, the edges have been rounded off, creating a unique depth and umami described as "Amamokkuri" (sweet and mellow). It is truly a precious old sake of a once-in-a-lifetime encounter, which will end as soon as the unpasteurized sake stored in tanks runs out.

"Takaragaike" is a resurrected traditional brand derived from the pond in the folk tale "Legend of Obasute" related to famous sake. Revived in the present day after a blank period of more than 10 years, it is characterized by a dry taste with sharpness and a higher alcohol content. It is a bottle that makes you feel the profoundness of the historic brewery and the power of good old sake.

"Kyoka Suigetsu" is a limited distribution brand developed by Iwanami Shuzo with the theme of "refined beauty." Imagining a fleeting yet beautiful scene like "flowers reflected in a mirror or the moon reflected in water," it pursues a gorgeous aroma and a sense of transparency in taste. It is an elegant and graceful sake that colors special days and time with loved ones.

"Fukashitsuru" is a brand full of attachment to the local area, bearing the old name of Matsumoto, "Fukashi." With a lineup centered on Honjozo, it is characterized by an unadorned and honest taste that accompanies daily evening drinks. It is local sake rooted in the region that has walked with the history of Matsumoto Castle town.

"Sasanohomare" is a brand that conveys the warmth of handmade sake, brewed by Sasai Shuzo, a small community-based brewery. Rooted in the local food culture, it is characterized by a profound umami that tastes deeper the more you drink it, although it is not flashy. Because production volume is limited, it is loved as a hidden famous sake known to those in the know.

A brand derived from the history of iron making in the Kuji region and the railway that once transported iron ore. Developed as a Special Junmai sake, it is characterized by a powerful taste. It is a brand with high cultural value expressing respect for the region's history and industry.

"Shunkairodori" is a seasonal limited brand from Daishinshu Shuzo that heralds the arrival of spring. It is characterized by the freshness unique to unfiltered unpasteurized sake and the creamy and juicy taste caused by the lees entwined. You can enjoy the gorgeous aroma like spring when flowers are in full bloom and the taste full of vitality.

"Shinano Kunsui" is a brand where Daishinshu Shuzo expresses the clear water and air of Shinshu. It is characterized by transparency like snowmelt water from the Northern Alps and a refreshing aroma, and when you put it in your mouth, you feel as if clear water permeates your body. It is a mealtime sake with a beautiful and clear taste that demonstrates its true value when enjoyed with meals.

"Yoikana" is the flagship brand of Yoikana Shuzo, bearing the word meaning affirmation and joy, "Yoikana" (It is good). It contains the wish to be sake that adds "joy" not only to celebratory occasions and special days but also to casual daily dining tables. The full umami of rice and the beautiful aftertaste where the goodness of water lives give peace of mind to the drinker.