Brands

"NOTO" is a premium, terroir-focused line that shares the beauty and pride of Noto with the world. Drawing out the unique character of strictly selected Noto sake rice, it achieves the elegant aroma of a Junmai Daiginjo with a silky-smooth texture. Evaluated highly at global culinary symposiums, its flavor is truly a drop that encapsulates the essence of Noto's nature in a bottle.

Susukino Bijin is one of the brands from Nippon Seishu. Named after Sapporo's vibrant entertainment district 'Susukino,' it is brewed with a goal of achieving an urban and sophisticated sake quality. Characterized by a blooming aroma and a beautifully clear finish, it is a refined sake that adds elegance to social evenings.

An unfiltered, unpasteurized raw Doburoku brewed only with water, rice, and rice koji, utilizing "Tono No. 1" rice (a variety with Kameno-o as a parent variety) cultivated without pesticides suited to Tono's climate. The White Label features strong sparkling properties and a refreshing, sharp aftertaste, while the Black Label allows enjoyment of rich body and deep taste through aging. It is a rare Doburoku handmade in a small-scale facility called a Minshuku (Guest House), embodying Tono's nature and food culture. It matches well with Tono's local cuisine enjoyed at the sunken hearth, and sake brewing integrated with the local food culture is attractive.

"Oeyama" is the spirited brand of Matsunami Shuzo, named with the wish for people to drink together as grandly as 'Shuten-doji', the legendary ogre of Mount Oeyama in Kyoto. Brewed with Noto-grown rice and water from a century-old well, its flavor features a combination of deep umami and clean crispness, pairing perfectly with Noto's seafood. This iconic sake represents the indomitable spirit of Noto and remains deeply rooted in the local community.

"Noto Kishu" is a brand inspired by the majestic image of the Noto sea and ships setting sail. Pursuing a drinking experience that is powerful yet refreshing, much like a ship cutting through rough waves, this sake encapsulates respect for Noto's maritime culture and a strong determination for new challenges.

"Taikei" is a brand that has been loved for over a century by the fishermen of Suzu as the sake for sharing the 'joy of a big catch' (Taikei). While making the most of the deep inherent umami of the rice, it draws to a clean finish, maximizing the rich flavors of fresh seafood. Carrying the pride of the local community, it is a sake that lets you feel the vibrant energy of the Suzu sea.

"Hatsuzakura" is a brand that pursues a pure and warm flavor, much like the first cherry blossoms (Hatsuzakura) that bloom after a long winter. The lineup, centered on the locally beloved Honjozo style, offers the gentle sweetness of rice whether served warm or chilled. It is the 'ideal form of evening sake' that quietly accompanies the simple joys of everyday life.

"Noto Kameizumi" is a rare local sake bearing the name of the 'Kame' (turtle) symbolizing a wish for longevity. Cherished in Monzen-machi, its most striking feature is its gentle, clear drinking profile granted by pure water from a source among Japan's Top 100. As a 'phantom sake' with almost all shipments consumed within the town, every glass conveys the warmth of a community that has grown alongside the great Sojiji temple.

"Hakuhou" was the primary brand of Sawada Shuzoten, named after the noble mythical phoenix and the pure nature of Wajima. Once a staple of daily life in Monzen-machi, this sake colored the special moments and meals of many, and continues to be remembered fondly as a local treasure of the past.

"Noto no Oyaji" (The Noto Father) was a signature brand of Sawada Shuzoten, loved for its unique naming. Featuring an unpretentious umami and friendliness reminiscent of a genial 'Noto Father,' it was an essential part of local evening drinks, cherished as a pour full of human warmth.

A raw Doburoku with 14% alcohol content using Koshihikari from Tochigi Prefecture, it is a standard product of Minshuku Tono. The brand name contains the meaning of "Promote (Shinko) the hometown and exhaust the luxury (Zei) of agriculture (No)," expressing thoughts for the region and respect for agriculture. It is loved by visitors as a Doburoku where you can feel the warmth of handmade and the climate of Tono.

This brewery is closed

"Kinpyo Shirakoma" is the flagship brand of Hiyoshi Shuzoten, named after the legend of the 'White Horse (Shirakoma) with a Golden Gourd (Kinpyo)' that appeared in the founder's dream. Brewed with well water from a source incredibly close to the Sea of Japan, it offers a powerful yet bracingly crisp extra-dry flavor. Loved by many who visit the Wajima Morning Market, it is a local sake that combines auspicious luck with the vitality of the sea.

"Ore no Sake" (My Sake) is a popular local Junmai sake with an eye-catchingly straightforward name. It expresses the wish for each drinker to feel a personal attachment, as if saying 'This is my sake.' Featuring the solid umami of rice paired with Hiyoshi Shuzoten's signature crisp finish, it is a friendly bottle that makes every evening drink a pleasure.

"Senmaida" is a sake that encapsulates the local terroir, bearing the name of Wajima's iconic 'Shiroyone Senmaida' rice terraces. Using rice actually cultivated in these terraces by the brewer's own hands, it produces a drop where the power of the land, water, and wind become one. This is a soulful local sake that evokes the beautiful, original landscape of Wajima with every sip.

"Notohomare" is the signature brand of Shimizu Shuzoten, named with the wish to become a 'praise-worthy (Homare) sake representing Noto.' With solid techniques inherited from the former master-brewer founder, it extracts the rich character of the rice while pursuing a clear crispness that lets Wajima's seafood shine. Its orthodox flavor is backed by a prestigious history of awards at numerous competitions.

A brand bearing the brewery's name, characterized by a name evoking the mountains of Iwate. It was loved through sake brewing rooted in the region, but it is currently not produced.

"Hanaoboro" is a dreamy nigori sake dyed a natural pale pink through the action of red sake yeast. With a sweet-and-sour fruity flavor and a visual elegance like cherry blossoms dancing under a hazy moon, it is a low-alcohol, easy-to-drink bottle that is immensely popular for introducing women and sake beginners to a new kind of charm.

"Wakanyodori" is the signature brand of Nakano Shuzo, with over 170 years of history. Its most defining trait is the soft, flowing mouthfeel granted by the pure waters of Mt. Wakasuyama. With its gentle aroma and a deep, inclusive flavor that embraces any dish, it is a local treasure that heals daily fatigue and provides 'vitality for tomorrow' to all who enjoy it.