Brands

"Benkei" is a traditional brand named after Musashibo Benkei, the protagonist of the Kabuki play 'Kanjincho.' It is characterized by a powerful and solid umami that evokes Benkei's bold and magnanimous personality. Deeply rooted in Ishikawa's history and culture, it is a masterpiece long cherished by the locals.

"Kanjincho" was named after the famous Kabuki masterpiece set in Ataka no Seki, Komatsu City. Bearing the name of Ishikawa's proud cultural heritage, this brand offers a profound and deep flavor profile, much like the story filled with wit and loyalty. It is a symbol of local culture, preserved within the brewery's traditional architecture.

"Fuku no Miya" is an auspicious brand that has long been loved by the locals, combining 'Fuku' (good fortune) with 'Miya' (shrine/sacred place). It features a friendly and accessible flavor profile, yet with a solid and prestigious finish.

A brand expressing the feminine gentleness of Tono, characterized by a soft mouthfeel and gentle taste. It is loved in the region as a sake nurtured by Tono's nature and culture.

"Gorin" is a modern and sophisticated second line from Shata Shuzo. 'Go' (Five) signifies the five tastes and completion, while 'Rin' represents dignity and clarity. While leveraging the Yamahai techniques cultivated with Tengumai, it pursues a lighter, more approachable modern finish that never tires the palate. With high food-pairing versatility, it is a refined sake that gracefully complements any dish.

"shu re" is a new brand from Shata Shuzo that incorporates global sensibilities while innovating on tradition. Under the concept of 're-defining' (re) 'sake' (shu), it offers a stylish profile with aromas and light acidity that transcend conventional boundaries, making it perfect for enjoying in a wine glass.

"Takasago" is the flagship brand of Kanaya Shuzoten, characterized by a light, crisp, and fruity profile that is rare for Ishikawa sakes. The name is derived from the auspicious word 'Takasago,' giving it a prestigious air suitable for celebratory occasions. While drawing out the gentle inherent sweetness of the rice, its light, wine-like drinking experience continues to fascinate gourmets in Japan and abroad.

A brand with the motif of the Kappa legend appearing in "Tono Monogatari" (Tales of Tono), expressing Tono's folklore culture with sake. Commercializing the old tale that a Kappa stole and drank human's sake, it is also popular with tourists as a sake with a story nature typical of Tono. It is a brand rich in regional characteristics where the cultural background of Tono, the home of folklore, and the sake brewing technology of Kamihei Shuzo are fused.

"Haruyama" is a traditional brand that has evolved alongside the sea of Nanao since its founding in 1865. Characterized by the light, crisp, and dry profile typical of the Hokuriku region, it is cherished as a premier food-pairing sake that enhances the flavor of fresh seafood from Nanao Port. With its clean finish and a subtle hint of inherent rice sweetness in the aftertaste, this sake evokes the rich natural bounty of Noto.

"Tenpyo" is a rare aged sake brand designed for long-term maturation. Named after the flourishing Tenpyo culture of the Nara period, it pursues the noble flavor born from the accumulation of time. Its amber-colored drops offer a syrupy texture and rich aromas reminiscent of nuts and honey, making it a supreme delicacy that can even be enjoyed as a dessert wine after a meal.

"Tsuru to Fuku" is a special brand co-brewed by Tsuruno Shuzoten ('Tsuru' for crane) and Kanazawa's Fukumitsuya ('Fuku' for fortune) with prayers for reconstruction following the 2024 Noto Peninsula Earthquake. Merging the bonds and techniques of both breweries, every drop carries an indomitable determination to pass Noto's brewing culture to the next generation and deep gratitude to all supporters.

"Taniizumi" is the flagship brand of Tsuruno Shuzoten, symbolizing the pure natural bounty of Noto. Harmonizing a gentle, sophisticated aroma with the mellow umami of rice, its flavor possesses the clarity of a spring bubbling from the Noto mountains. The rustic warmth of the hand-pressed Noto Washi label is another reason it remains a favorite among sake enthusiasts.

"Torai" is a brand named after the 'Nobori-rai' (ascending lightning) phenomenon seen in Noto's winter—lightning that rises from the sea to the sky. Representing a pursuit of shocking deliciousness and crispness, it was also the first 'try' (challenge) for master brewer Kaoruko Tsuruno. It is characterized by its dignified strength and a powerful, extra-dry finish that complements any dish.

"Chikuha N" is a fresh and daring project brand where university students—the future of Noto—participate in everything from brewing to sales. Merging youthful sensibilities with the brewery's expertise, it embodies the new sense of flavor and design sought by the next generation. It is a new form of sake filled with hope, born from a deep love for the Noto homeland.

"Sen" is a brand that explores the ultimate potential of 'Ishikawa-mon,' a rice variety unique to Ishikawa. Brewed with an innovative approach that breaks conventional molds, it is characterized by a striking umami that spreads like a 'flash' (Sen) of inspiration the moment it hits the palate, followed by a beautiful acidic finish. This rare and stylish sake is available only at selected boutiques.

"NOTO" is a premium, terroir-focused line that shares the beauty and pride of Noto with the world. Drawing out the unique character of strictly selected Noto sake rice, it achieves the elegant aroma of a Junmai Daiginjo with a silky-smooth texture. Evaluated highly at global culinary symposiums, its flavor is truly a drop that encapsulates the essence of Noto's nature in a bottle.

Susukino Bijin is one of the brands from Nippon Seishu. Named after Sapporo's vibrant entertainment district 'Susukino,' it is brewed with a goal of achieving an urban and sophisticated sake quality. Characterized by a blooming aroma and a beautifully clear finish, it is a refined sake that adds elegance to social evenings.

An unfiltered, unpasteurized raw Doburoku brewed only with water, rice, and rice koji, utilizing "Tono No. 1" rice (a variety with Kameno-o as a parent variety) cultivated without pesticides suited to Tono's climate. The White Label features strong sparkling properties and a refreshing, sharp aftertaste, while the Black Label allows enjoyment of rich body and deep taste through aging. It is a rare Doburoku handmade in a small-scale facility called a Minshuku (Guest House), embodying Tono's nature and food culture. It matches well with Tono's local cuisine enjoyed at the sunken hearth, and sake brewing integrated with the local food culture is attractive.

"Oeyama" is the spirited brand of Matsunami Shuzo, named with the wish for people to drink together as grandly as 'Shuten-doji', the legendary ogre of Mount Oeyama in Kyoto. Brewed with Noto-grown rice and water from a century-old well, its flavor features a combination of deep umami and clean crispness, pairing perfectly with Noto's seafood. This iconic sake represents the indomitable spirit of Noto and remains deeply rooted in the local community.

"Noto Kishu" is a brand inspired by the majestic image of the Noto sea and ships setting sail. Pursuing a drinking experience that is powerful yet refreshing, much like a ship cutting through rough waves, this sake encapsulates respect for Noto's maritime culture and a strong determination for new challenges.