Hakutsuru

"Hakutsuru" is the representative brand of one of Japan's largest sake brewers, embodying the philosophy of "utilizing rice, carefully examining rice, and being particular about rice".
Boasting over 280 years of tradition, it practices sake brewing maximizing the three great advantages of Nada (cold wind of Rokko Oroshi, water from the Rokko mountain range, techniques of Tamba Toji).
Focusing on research and development of raw rice, such as using its proprietary sake rice "Hakutsuru Nishiki," it continues sake brewing where tradition and innovation harmonize.
While protecting the style of dry and crisp Nada otoko-zake (masculine sake), it provides high-quality sake in a wide price range and continues to support sake culture.