Hiramatsu

Hiramatsu is a sake brand brewed by Shinozaki and derives from the place name of Hiramatsu, Asakura City, where the brewery is located. Using underground water from the Aso mountain range as brewing water and high-quality rice nurtured in the Asakura region, one of Kyushu's leading granaries, it is a brand that embodies regionality.
Inheriting the traditional technology of sake brewing for over 220 years, they are also working on improving sake quality to match modern tastes, featuring a product composition centered on Junmai sake. Junmai sake 70% is a sake quality that makes the most of the original umami of rice brewed at a rice polishing ratio of 70%, with a balanced finish that has both a plump taste and good sharpness.
Its high quality has been publicly evaluated, such as winning gold prizes in three categories of Junmai sake, Junmai Ginjo sake, and Daiginjo sake at the appraisal sponsored by the Fukuoka Prefecture Sake Brewers Association. The soft and smooth mouthfeel utilizing the characteristics of underground water called famous water of the Aso mountain range is a major feature of Hiramatsu, and the mellowness created by this water quality attracts many drinkers.
When drunk chilled, the refreshing and crisp taste stands out, at room temperature, the plump rice umami expands, and when warmed, the soft sweetness and umami stand out even more, allowing you to enjoy changes in expression depending on the temperature range. It is a brand that goes well with local food culture, such as local cuisine of the Asakura region, seafood of Hakata, and dishes using agricultural products of the Chikugo Plain, and is familiarly used as a food sake on a daily basis.