Murayu

Murayu is a revolutionary brand that shook the sake world by challenging Niigata's 'Tanrei Karakuchi' (light and dry) market with the new concept of 'elegant sweet style.' Its taste, inspired by 'Wasanbon' sugar, has no stickiness like sugar, and multi-layered sweetness and a clean finish that disappears quickly coexist.
Details such as rice type, polishing ratio, sake meter value (SMV), and acidity are not disclosed at all. This mysterious policy is the strong belief of owner Mr. Murayama, who wants people to 'throw away prejudices called specs and purely enjoy the deliciousness felt by the tongue.' By adopting ranking like German wine (Black, Navy, Akane, etc.), it continues to propose new ways to enjoy sake. Coupled with the rarity created by limited distribution, it is a brand that can be called a pioneer of the sweet sake boom, making sake fans across the country enthusiastic.