Ayu

Ayu is the high-end brand of Ayu Masamune Shuzo, pursuing a refreshing sensation and fleeting beauty like ayu (sweetfish) playing in a clear stream. Maximizing the brewery's prized spring water that wells up at 6 tons per hour, it creates a clear taste free of impurities.
With an elegant, understated aroma and rice's gentle sweetness that spreads quietly, its quality seems to directly express the 'goodness of the water.' Centered on the silver-label Junmai Ginjo, it is a masterpiece embodying the brewer's obsession, cleanly coloring tables on special days.