Shinsen

"Shinsen" is the flagship brand of Higashi Shuzo, named as a token of gratitude for the abundant blessings of the sacred Mount Hakusan. It embodies a 'true local sake' by using 100% Ishikawa-sourced ingredients, including Komatsu-grown rice, Hakusan underground water, and Kanazawa yeast.
Its greatest appeal lies in the exquisite balance of a rich, full-bodied sweetness that spreads the moment it touches the tongue, followed by an astonishingly clean and sharp dry finish. The elegant aroma, which is brilliant yet unobtrusive at the dining table, has won numerous accolades in competitions both at home and abroad. Brewed within the ambiance of its historic cellars, it is truly a pure drop, much like a 'sacred spring' as its name implies.