Asahimori

Asahimori is the representative brand of Egashira Shuzo, a historical local sake that has been brewed in Omuta for over 100 years since its founding in the 30th year of Meiji. The brand name "Asahimori" expresses the momentum and prosperity of the rising morning sun, and is loved as an auspicious name.
In addition to regular sake products, the lineup of long-term aged sake, which is the greatest feature of Egashira Shuzo, is extensive. "Asahimori Hizo Koshu 10 Years" is an old sake aged carefully for ten years, featuring deep umami and complex aroma due to aging. You can enjoy a beautiful amber color and a mellow and deep taste that is completely different from regular sake.
As even higher-ranking products, there are also treasured old sakes aged for 20 and 30 years, which are extremely rare sake even nationwide. Due to long-term aging, the umami components of the rice slowly change, acquiring a unique flavor and depth. The savoriness unique to old sake, the thick texture, and the long finish provide a special experience that cannot be obtained with regular sake.
There is also a product called "Asahimori Maboroshi no Ginjo-shu" (Phantom Ginjo Sake), which features a gorgeous aroma and elegant taste utilizing Ginjo brewing technology.
The Asahimori brand has a wide lineup from regular sake to long-term aged old sake, proposing different ways to enjoy sake with each product. In particular, long-term aged sake is highly evaluated among sake enthusiasts as a product that embodies the profundity of sake that transforms the element of time into taste.
While continuing to be loved mainly in local Omuta, it is a brand that also attracts attention from old sake fans nationwide due to its unique product nature.