Daijayama

Daijayama is a brand produced by Egashira Shuzo, named after the "Daijayama Festival," a traditional event in local Omuta City. This festival has a history dating back to the Edo period and is known for the magnificent sight of large snake floats parading through the town in summer.
This brand bears the name of such proud local culture, expressing Egashira Shuzo's deep attachment and will to contribute to the region. It is a very familiar name to Omuta citizens and is considered to be loved at local festivals and gatherings.
Egashira Shuzo produces not only sake but also shochu, and Daijayama, as one of its lineups, has become an entity rooted in the local food culture. The technology cultivated in old sake brewing is likely utilized in this product as well.
The label and product image may also express the excitement and power of the festival, positioning it as a bottle that makes locals feel proud of their hometown, and as a product that serves as an opportunity for people outside the city to come into contact with Omuta's culture.