Brands

Koshi no Hana is the brand that symbolized the brewery, which Koshi no Hana Shuzo once brewed with pride. As the name suggests, it pursued a gorgeous and dignified taste born from the pure climate of Echigo (Niigata). In the 'Tanrei' (light and clean) drinking sensation typical of Niigata sake, the gorgeous aroma that spreads softly and the gentle umami of rice are harmonized, and it was loved by many people as a protagonist coloring the dining table. Although it has now become a legendary sake due to the brewery's closure, its sophisticated taste still shines as an essential part of Niigata's sake culture.

Koshi no Kanbai is a supreme brand that has made its name known in the world of sake as the pinnacle of local sake and as a synonym for 'Tanrei' (light and clean) sake. Its popularity that swept the nation in the 1970s was truly a legend. It was not just a trend but a result of its genuine quality being recognized. Its true essence is the lightness as it slides down the throat and the lingering finish of sophisticated 'umami' that quietly follows. With one sip, one can tell that the elegant sweetness inherent in rice and the refreshing sharp finish are exquisitely harmonized. It is the 'ultimate food-pairing sake' that does not interfere with the taste of dishes but rather plays a role in enhancing them. Its pure taste that remains unchanged even as time passes continues to be a special existence for enthusiasts across Japan and the world.

Nihonkai (Sea of Japan) is the brand that symbolized the brewery, which Ito Shuzo once brewed with pride. It was pursued as a sake to fully enjoy the dynamic scenery of the Sea of Japan that Niigata is proud of in the world and the rich blessings born from it. With the harmony with seafood as the top priority, it features a sharp and neat liquor quality that complements the umami of seafood to the fullest. Nestling in the daily lives of local people, it was loved for a long time along with the sea breeze. Although it has now become a legendary sake due to the brewery's closure, its name is still quietly handed down as an important memory symbolizing the deep bond between Niigata's sea and sake.

Sen no Kaze (A Thousand Winds) is a soul-stirring and lyrical brand motivated by the world-beloved poem 'A Thousand Winds.' It entrusts a warm message of thinking of loved ones to sake, pursuing a gentleness that softly nestles in the drinker's heart. It features a transparent and delicate aroma reminiscent of the clear wind in the snow country of Niigata, and a smooth and soft mouthfeel. It provides a healing moment as if a gentle breeze were blowing through one's heart. It is ideal as a gift to deliver the giver's thoughts or as a sake to reward oneself at the end of the day.

Koshi no Seki is the representative brand that has supported the long history of Shiokawa Shuzo, giving a sense of dignity and tradition. The name 'Seki' (Barrier/Gate) contains the brewery's firm pride in protecting the authentic taste as an important gateway to Echigo (Niigata) and as a guardian of quality. Based on the 'Tanrei Karakuchi' (light and dry) style which is the true essence of Niigata sake, it is characterized by a taste where a rich body that lets you feel the strength of the core of rice and a sharp finish coexist. As a great supporting actor that enhances the taste of food, it has been loved for many years at the dining tables of local Uchino. It is a satisfying bottle where a sense of security that does not waver over time and traditional skills shine.

Negaibito (The One Who Wishes) is a special brand suitable for celebrations and prayer settings, entrusting people's wishes and prayers to beautiful sake. It was named after the legend of 'Negaibitobo,' who is said to have performed arts in the land of Uchino in the past to pray for the removal of bad luck and the fulfillment of wishes. Brewed with respect for local history and culture, it aims for a pure taste without a single cloud. In the clean mouthfeel without miscellaneous tastes, the pure sweetness inherent in rice spreads, and you can enjoy a refreshing lingering finish as if your heart were washed. It is a sake that nestles in the drinker and lights up hope, as a drink when making an important wish or celebrating a new start.

Koshi is a brand that condenses the climate of Echigo (Niigata) and the essence of sake into a single character, carrying a simple but strong message. It pursues straightforward sake brewing that competes only with rice, water, and craftsman's skills, stripping away unnecessary decorations. While mastering the light and clean drinking sensation typical of Niigata sake, its charm lies in a finish where you can directly feel the pure umami of rice hidden deep within. The clean taste without eccentricity is full of familiarity and trust, just like speaking 'Koshigo' (Niigata dialect). It is a bottle brewed with the wish to be loved for a long time as an everyday standard sake that one never tires of.

Setsugen no Hi (Lights on the Snow Field) is a brand full of poetic sentiment expressing the winter landscape of Niigata wrapped in a world of silver and the warmth of people's lives lit there. For the people of the snow country who endure the harsh winter cold, lights are a symbol of hope and peace. Its taste is fine and pure like freshly fallen snow. The gentle sweetness that spreads the moment you take it in your mouth and the clear aftertaste that quickly disappears make you feel a warmth like a 'hearth fire' that gently envelops the drinker in the cold. It is a highly emotional bottle most suitable for tilting a cup quietly while enjoying winter delicacies or looking at the snowy landscape.

Fisherman Sokujo is a brand that opens a new door for sake, developed for seafood lovers around the world. Against the background of the blessings of the sea in Uchino, Niigata, it pursues the best compatibility with fresh fish dishes, especially shrimp and seafood. The biggest feature is the refreshing acidity like white wine and the juicy aroma like fruit. While based on the traditional 'Sokujo' (fast fermentation) method, it was finished in a light and modern style that overturns the conventional image of sake. Its taste, which draws out the umami of seafood to the fullest, delivers the excitement of new pairings to dining tables around the world.

Shinsetsu Monogatari (Story of Fresh Snow) is an emotional brand inspired by a fantastic story woven by pure white fresh snow that has just fallen. It expresses the cycle of life in the snow country of Niigata in a single drop of sake—that snow eventually becomes rich water, nurtures rice, and is reborn as beautiful sake. It features a clear and transparent taste reminiscent of fresh snow and a light aroma that spreads softly. The pure mouthfeel without any miscellaneous tastes is full of a refreshing feeling that seems to reset your heart to pure white. It is a romantic bottle ideal as an accompanist for spending a peaceful time with loved ones, like telling a story together.

Morihikari (Forest Light) is a restful brand inspired by the vitality nurtured by the rich nature of Uchino, especially forest and water. It contains the brewery's naturalist thoughts of thanking the rich environment surrounding the brewery and wanting to bottle these blessings without any loss. It features a refreshing aroma like being in a forest and a gentle sweetness like soft sunlight filtering through trees. With each sip, it provides a relaxed moment as if taking a deep breath in a deep forest, released from the hustle and bustle of daily life. It is a bottle full of gentleness, ideal for when you want to heal your body and mind while feeling the energy of nature.

Cowboy Yamahai is an ambitious and powerful brand that pursued the ultimate pairing of sake and meat dishes. It reconstructed the powerful acidity and heavy umami unique to the traditional 'Yamahai' brewing with modern sensibilities. Its biggest features are a solid body that does not lose to the fat of meat such as steaks and grilled dishes, and a sharp finish that refreshes the aftertaste. Its style, also intended to be enjoyed in a wine glass, embodies the spirit like a cowboy opening up a new frontier of sake. It is an innovative sake during meals that expands the deliciousness of meat dishes manifold.

Nihonkai (Sea of Japan) is a brand that praises the rough waves of the majestic Sea of Japan spreading out in front of Niigata and the rich blessings born from it. Uchinomachi, Nishi-ku, Niigata City, where Shiokawa Shuzo is based, has a history of walking together with the sea, flourishing as a port town and a post town since ancient times. Its biggest feature is the sharp dry taste reminiscent of the rough but beautiful sea. The finish that further enhances the umami of seafood and invites the next cup without tiring is exactly the existence that has supported the activities of men of the sea. It is a powerful and refreshing bottle as if the scene of Niigata's sea were bottled as it is.

Tsuru no Tomo (Companion of the Crane) is the proud representative brand of Hiki Shuzo, a famous sake that has nestled in the lives of Niigata people from celebrations to everyday moments. 'Tsuru' (Crane) symbolizes longevity and happiness, and 'Tomo' (Companion/Friend) symbolizes the bonds and warm relationships between people, containing the wish for happiness to come to the drinker. While protecting the 'Tanrei Karakuchi' (light and dry) style which is the tradition of Niigata sake, it is characterized by the coexistence of the original glossy umami of rice and a clear sharp finish that passes through the throat smoothly. Its appearance, which elegantly enhances the taste of dishes without asserting itself too much, is exactly like a sincere and reliable 'Friend.' It is a bottle where you can enjoy the elegance and warmth that authentic sake has, which does not fade over time.

Hogaraka (Bright/Cheerful) is a brand brewed by Hamakura Shuzo that symbolizes a bright and cheerful heart and good luck. The word 'Hogaraka' contains a sunny warmth without obsession or grudges, and it was named with the wish to soothe the drinker's heart. It featured a friendly and soft taste within the light and pure drinking sensation typical of Niigata sake. As its name suggests, it was loved primarily locally as a sake suitable for happy banquets and chatting with close friends. Although it is no longer manufactured, it is a memorable masterpiece that makes you feel the bright passion of the past brewers.

Yukinishiki (Snow Brocade) is an elegant brand of Hamakura Shuzo that compared the serene beauty of the snow country Niigata to 'Nishiki' (Brocade). It was brewed with the image of white snow piling up and drawing a gorgeous and beautiful scene like brocade fabric. It is characterized by a pure mouthfeel like snowmelt water and a delicate and dignified aroma. Its sake quality, nurtured by the harsh winter cold of Niigata, is cold and clear, yet hides a somewhat dignified strength. This beautiful sake born from the climate and culture of the snow country has long been loved as a local treasure. Although it has become a rare existence due to the closure, its elegant taste is still passed down today.

Niigata Komachi is a graceful and delicate brand inspired by the beautiful women of Niigata. 'Komachi' originates from Ono no Komachi, a beautiful woman of the Heian period, and has been loved in Japan as a synonym for a beautiful woman. It pursues a pure and transparent taste suitable for its name. The biggest charm is the soft and elegant mouthfeel woven by the pure water and high-quality rice of Niigata. Within the feminine gentleness, it hides a dignified sharp finish typical of Niigata sake, and it softly nestles in any dish. It is a bottle harmonizing a heart-brightening gorgeous aroma and refined sake quality, which is also appreciated as a gift.

Geishunka (Spring-Greeting Flower) is an auspicious brand expressing the joy of flowers that announce the arrival of spring after overcoming a harsh winter. It puts the brilliance of life waiting for spring under the deep snow of Niigata and the gorgeous sentiment celebrating a new start into a single drop of sake. As the name suggests, it is characterized by a gorgeous and elegant aroma suitable for celebrations and a pure, transparent taste. You can enjoy the exciting uplift and refreshing aftertaste, like flowers blooming all at once when the long winter of the snow country Niigata ends. It is a sake that delivers smiles to people, not only for New Year's and auspicious occasions but also as a drink to convey feelings of blessing to loved ones.

Koshiji Fubuki is the signature brand of Takano Shuzo, a dignified sake named after the famous Showa singer Koshiji Fubuki. It pursues a refined beauty by overlapping her gorgeous presence as a native of Niigata City with the fantastic scene of a 'Fubuki' (Blizzard) shown by the harsh nature of the snow country. While mastering the light sake quality that is a synonym for Niigata sake, its biggest charm is the delicate umami hidden within and a sharp finish as clean as snow. It has a dignified style that fascinates the drinker, like a star standing on stage, and enhances any banquet setting. It is a masterpiece that connects the Showa era and the present, loved for a long time by sake fans not only in local Niigata but also across Japan.

Echigo Musume is a brand that combines familiarity and dignity inspired by the purity and core strength of Echigo women who grow up healthily in the snow country. It projects the juicy sensibility, like enduring the Niigata winter and blooming in spring, into the taste of sake. The biggest feature is the 'neat taste' where softness and the gentle sweetness inherent in rice spread. Within the lightness typical of Niigata sake, there is a comfortable umami that seems to oscillate slightly, delivering a sense of security like spending time with family in one's hometown. It is a sake that adds color to the dining tables of wide generations, which can be enjoyed without formality and yet lets you feel the reliable quality.