Echigo Musume

Echigo Musume is a brand that combines familiarity and dignity inspired by the purity and core strength of Echigo women who grow up healthily in the snow country. It projects the juicy sensibility, like enduring the Niigata winter and blooming in spring, into the taste of sake.
The biggest feature is the 'neat taste' where softness and the gentle sweetness inherent in rice spread. Within the lightness typical of Niigata sake, there is a comfortable umami that seems to oscillate slightly, delivering a sense of security like spending time with family in one's hometown. It is a sake that adds color to the dining tables of wide generations, which can be enjoyed without formality and yet lets you feel the reliable quality.