Brands

Tsunango is a brand that carries the name of the brewery and the region, and can be called the essence of Tsunan Jozo. Pure water brought by heavy snow and high-quality rice nurtured by the temperature difference between day and night. It aims to express the terroir of Tsunan most faithfully and honestly. The taste is characterized by clear umami with impurities removed and an aftertaste as calm as snow. Nestled in the dining tables of local Tsunan, its noble presence that enhances any dish is truly the pride of the hometown 'Tsunango.' You can feel the warmth that has long been loved by the local people through a glass of sake.

Kiri no To is a brand named after the deep forests of Tsunan, the mist that hangs in the air during the snowmelt season, and the scenery of sacred mountains. It reflects the respect for the history that once governed this land and the fantastic scenery unique to the snow country in one bottle of sake. Its liquor quality is as soft as mist, but makes one feel a dignified core strength like a tower. In the smooth throat pass by soft water brewing, the gentle sweetness of rice spreads softly, providing a drinking comfort that quietly permeates the heart. It is a sake that gives such deep afterglow and calmness that makes one want to leave everyday life and slowly face the quiet night of the snow country.

Yukiguni Monogatari (Snow Country Story) is a brand that expresses the drama spun by the harsh winters of Tsunan with modern sensibilities. The quiet and transparent taste, reminiscent of the scenery of 'Snow Country' also known for Yasunari Kawabata's novel, invites the drinker to a world of silver white. The concept is 'Tasting Snow Crystals.' The radiance like a life that endures the weight of heavy snow and sprouts strongly in spring is condensed in delicate aroma and fresh umami. While leaving the goodness of traditional Japanese sake, the refined label and liquor quality that somehow makes one feel freshness are also suitable for gifts and dining tables on special days. It is a drink that you can enjoy the story told by the winter of Tsunan with all five senses.

Tsumarigo is a brand that puts the identity of 'Tsumari,' a vast snow country region spanning from Tokamachi to Tsunan. It was born from the desire to cherish the culture and regional ties once nurtured in this land. It is a region-exclusive local sake woven by the rich land and water of Tsumari, overflowing with warmth. Its taste is designed precisely to best enhance the food culture of Tsumari. While the plump umami of rice can be firmly felt, the aftertaste is surprisingly light. By enjoying it with local seasonal ingredients, wild plants, river fish, and delicious rice, the essential richness held by the place called Tsumarigo spreads in your mouth.

Meisui no Megumi is a brand that maximizes the benefits of 'Ryugakubo,' the famous spring water of Tsunan, which was also selected as one of the 100 best waters in Japan. With gratitude for the clear natural water nurtured by one of the areas with the heaviest snowfall in Japan, its pure transparency is sealed into the sake as it is. The protagonist of the taste is, by all means, the beauty of the water. The round, surprisingly smooth and silky mouthfeel unique to soft water gently wraps the elegant sweetness of rice. It is a fresh and pure drinking comfort, like listening to the murmuring of a forest stream. With each sip, you can realize the wonderfulness of 'Blessings of Water' nurtured by the land of Tsunan; it is the ultimate healing sake.

Yukibijin (Snow Beauty) is an elegant and refined brand inspired by the beauty of women who live with dignity in the winter of the snow country. Its appearance, where a single plum blossom blooms in a world of silver white, and where purity and strength coexist, is expressed with delicate techniques. The taste is smooth like snow, yet the neat balance with a core is its charm. After the sweetness of rice spreads gently, beautiful acidity summarizes the whole and disappears quickly with a clean aftertaste. As the name suggests, the liquor quality that combines beauty and elegance brings a luxury time suitable for banquets to entertain important guests or as a reward for yourself.

Tsunan is a representative standard brand of the brewery that directly carries the name of the hometown that Tsunan Jozo is proud of. Honest and without eccentricity. As a daily sake loved by the local people and as a bottle to greet people visiting Tsunan, it brews the climate of this place as it is. Its taste is exactly the royal road of 'Tanrei Karakuchi' (light and dry) that Niigata is proud of. In the clean drinking taste without impurities, the umami of high-quality local rice and the soft nuance of pure soft water are harmonized. Good chilled and good warmed. For daily evening drinks and as a souvenir to give with memories of Tsunan, it provides a sense of security that does not change in any era.

Asahimatsu is an extremely auspicious traditional brand motivated by the morning sun illuminating the dawn of Tsunan and the pine trees that stand with dignity even in the snow country. It is brewed with the aim of being a sake that is indispensable for regional celebrations and departure occasions, nestling in people's moments of joy. Its liquor quality is characterized by a strong and fresh dignified skeleton like a pine tree bathed in the morning sun. The original taste of rice firmly supports the foundation, and the goodness of sharpness that does not make one tire of drinking invites the next glass. Toasting with pride in the hometown and hope for tomorrow. It is a bottle that reflects the tradition of Tsunan Jozo, coloring such important occasions gorgeously and strongly.

Tenjinbayashi is a brand named after the bustle of the autumn festival, a traditional event in Tokamachi, and the beat that plays joy. It was born from the desire to express the vitality and happiness shared by local people through the festival in the form of sake. Its taste is exactly the pinnacle of 'Umaku' (tasty and rich). Using soft water unique to the heavy snowfall area and high-quality local rice, the rich umami of rice spreads slowly with one sip. The moderate sweetness is comfortable, and its depth of embracing, like nestling in the bustle of a banquet, is attractive. It is a sake that carries smiles and continues to be loved across generations.

Koshitensho was named after the image of a bird powerfully flying up the vast sky of Echigo. It is a brand that symbolizes the brewery's aspiration to constantly challenge and aim for the heights of the highest quality sake brewing without being satisfied with the current situation. As the name suggests, the taste is characterized by a dignified momentum and a relaxed spread. While based on the 'Tanrei' (light) quality typical of Niigata sake, it combines a steady and reliable umami with a refreshing aftertaste. It is a proud bottle suitable for a celebratory toast when overcoming difficulties and taking a new step, or for a quiet night when renewing one's own determination.

Jomon no Hibiki was born as an homage to the ancient history of Tokamachi where the national treasure 'Flame-style Pottery' was excavated, and the Jomon culture. It is a mystical brand that fuses the vitality of ancient people that echoes through the eternal time to the present and the traditional techniques of sake brewing. Its taste is characterized by a deep and profound body that makes one feel the energy of the earth itself. The dense umami of rice drawn out by being brewed carefully and slowly speaks of the richness of this place since ancient times. It is a sake with a one-of-a-kind presence that you want to taste slowly while thinking of the romance of history.

Echigo Yahatagawa is a brand brewed with gratitude and awe for the clear Yahata River flowing by the brewery. The clear snowmelt water carried by this river is the life of sake brewing and a symbol of blessings that continue to support the life of the region. Its taste is attractive for its extremely clear and fresh transparency, like the clear flow of the Yahata River. The gentle and smooth mouthfeel unique to soft water brewing slides down the throat with a comfortable freshness. It is a peaceful and authentic taste that combines the familiarity suitable for daily evening drinks and the pure beauty nurtured by the nature of Uonuma.

Shiroi Sake (White Sake) is a brand of pure white Nigori (cloudy) sake, as the name suggests, reminiscent of pure white snow. It is a bottle like a dessert, where you can enjoy the sweetness and body inherent in rice and a creamy texture by intentionally leaving the grains of rice. 'White' symbolizes the integrity of the brewery without any turbidity and the beauty of winter in Niigata. While it has a thick and rich mouthfeel, the aftertaste is surprisingly light. It is easy even for people unfamiliar with sake or women to get close to, and it is a sake full of playfulness unique to Imayotsukasa that gorgeously produces a post-meal moment.

Meiwa Gijin is a brand that honors the souls of the righteous people engraved in the history of Niigata. In the Meiwa era, the founding period of the brewery, it conveys to the present the courage and integrity of predecessors who devoted themselves to people in need in the form of sake. Its taste is a steady and calm 'Umaku' (tasty and rich) with a core that makes one feel the weight of history. Carefully bringing out the umami of rice produced in Niigata, you can enjoy the body and depth unique to 100% Junmai brewing. With each sip, it is a bottle to drink a story, as if the spirituality and pride developed by the land of Niigata are conveyed.

Kumarajiva is a mystical brand named after the great translator who translated Indian thoughts into Chinese characters and spread Buddhism to the East. Respecting his achievements in connecting different cultures and creating new values, Imayotsukasa's philosophy of 'connecting' is expressed in its ultimate form. The taste is attractive for its precise and sophisticated balance that makes one feel intelligence. The gentle aromas layered complexly and the profound umami of rice are beautifully harmonized, leading to a serene aftertaste. It is a bottle like meditation that brings silence to the heart when you want to leave the busy daily life and face yourself, or on a night when you want to talk quietly.

Ohikonoto is a dignified brand named after an ancient hero of Japanese mythology and one of the Shido-shogun (Four Generals) who opened up the Hokuriku region. His valiant figure, who supported the dawn of the land of Echigo, is expressed as a powerful yet elegant sake alcohol. Its taste is characterized by a majestic umami and sharpness that makes one feel the style of a general. While the plump taste of rice firmly asserts itself, it finally passes through the throat vividly. In a banquet where you want to toast to the romance of history, or as a special gift to show respect to an important person, the power of its name colors the occasion with dignity.

Shanpon Shirahoshi is a new style of sparkling Junmai brand proposed by Imayotsukasa, with bubbles that pop comfortably like champagne. The name 'Shirahoshi' (White Star/Victory) contains wishes for victory, good luck, and pure radiance without any turbidity. When poured into a glass, the gentle aroma of rice spreads along with fine bubbles. The alcohol content is low, and the plump umami unique to Junmai and the refreshing sharp finish are perfectly balanced. It is a gorgeous and light bottle that makes one feel new possibilities for sake, perfect not only for celebratory toasts but also for pairing with desserts or fruits.

Karyukai is a brand that expresses the chic world of Niigata, which once flourished as a port town and where a gorgeous geigi (geisha) culture lived. The history of the Nuttari area where Imayotsukasa is located and the elegant aesthetic sense that has colored social gatherings are condensed in this bottle. The taste is truly the sophisticated urban 'Niigata sake.' While there is a dignified transparency, the gentle sweetness and aroma of rice spread flexibly like the hem of a geisha's kimono dancing in a tatami room. While its compatibility with Japanese food is outstanding, of course, its refined taste is the best escort that makes a lively social gathering more gorgeous and more chic.

Imayotsukasa is the unwavering flagship brand bearing the brewery's name. Fitting for the name meaning 'ruling over the present age,' it is the very identity of the brewery that values tradition but always continues to evolve. By insisting on 100% Junmai brewing and not adding any brewer's alcohol at all, it draws out the maximum potential of the pure water of Niigata and high-quality rice. Its liquor quality is an exquisite balance that makes one feel a steady 'umami' at its core while being a 'Tanrei' (light and clean) full of transparency. Along with a sophisticated urban design, it is a high-quality standard that nestles in the modern dining table and makes the daily life of the drinker a little special.

Omusubi Kuro is a concept brand with a warm theme of 'rice' and 'musubi' (connecting), which are primeval landscapes of the Japanese heart. It contains deep love for rice that only Imayotsukasa (a 100% Junmai brewery) making rice the protagonist can express. 'Kuro' (Black) is a symbol of powerful and nourishing taste reminiscent of black rice or ancient rice. When sipped, the simple umami and plump body inherent in rice spread, like when chewing freshly cooked rice. Like the sense of security that an omusubi (rice ball) has, it harmonizes gently with any dish and connects the dining table with smiles. It is a bottle that satisfies even the heart, combining friendliness and high quality.