Nanbu Bijin

Nanbu Bijin is a brewery located in Ninohe City, named "Nanbu Bijin" (Southern Beauty) with the desire to express in sake the wonderful nature and climate of this land blessed as the Nanbu country, aiming for "clean and beautiful sake brewing."
As one of the reforms, they stopped charcoal filtration, and the fact that Nanbu Bijin sake is pale yellow embodies the philosophy that "this is the original color of sake. If made cleanly, charcoal filtration is unnecessary." They have a strong cooperative relationship with farmers in local Ninohe, and are particular about handmade sake brewing where local rice and the climate of the region appear in the sake.
Ideally tackling sake brewing with the words "No matter how many years we brew sake, every year we are first graders" in their hearts, they continue sake brewing for five generations with the password "Onko Chishin" (Learning from the past). They have gained high international reputation, such as "Nanbu Bijin Special Junmai" winning "Champion Sake" at the IWC (International Wine Challenge).
Also known as the world's first vegan certified sake, they are also active in expanding into the international market.