Joetsu Shuzo
| Name | Joetsu Shuzo |
|---|---|
| Japanese Name | 上越酒造 |
| Hiragana | じょうえつしゅぞう |
| Address | 新潟県 上越市 大字飯田508 |
| Phone | 0255-28-4011 |
| FAX | 0255-28-4058 |
| Web | https://www.joetsu-shuzo.com |
Joetsu Shuzo, established in 1804 (Bunka 1), is a brewery in Joetsu, Niigata, with over 220 years of history. Although small, it has long maintained a sincere, community-rooted approach to brewing. In 2021, the business wa...
Joetsu Shuzo, established in 1804 (Bunka 1), is a brewery in Joetsu, Niigata, with over 220 years of history. Although small, it has long maintained a sincere, community-rooted approach to brewing. In 2021, the business was passed on to a new generation, and since 2022, the brewery has integrated state-of-the-art brewing equipment with traditional techniques. Its flagship brand 'Echigo Bijin' is a highly acclaimed label that previously won top honors at appraisal contests. Known for the remarkable anecdote where a year's worth of stock sold out in a single day after becoming a viral sensation on social media, Joetsu Shuzo is currently one of the most dynamic breweries. While respecting good old traditions, its commitment to delivering surprise and emotion is carving out a new chapter in the history of sake.