Sasaki Shuzo Store

Sasaki Shuzo Store, founded in 1871, is a brewery with over 150 years of history in the Yuriage district of Natori City. Its representative brand is "Housen Naminooto," embodying the desire to "brew sake where the sound of waves can be heard and deliver a treasure ship of happiness."
On March 11, 2011, a tsunami exceeding 8 meters struck Yuriage during the Great East Japan Earthquake, completely washing away the main store and brewery. President Hiroshi Sasaki and his brother, Managing Director Hiroshi, watched from the rooftop as the tsunami destroyed everything, and even in that desperate situation, vowed to rebuild on the spot, saying, "It is meaningless unless we brew where the sound of waves can be heard."
In 2012, the year after the disaster, they built Japan's brewing history's first "temporary brewery premised on relocation" in the Natori City Reconstruction Industrial Park and resumed sake brewing with equipment provision and technical support from breweries and concerned parties nationwide. The encouragement and support from breweries that experienced the Great Hanshin-Awaji Earthquake were particularly powerful.
On October 1, 2019 (Sake Day), they built a new brewery in Yuriage, where the land elevation work was completed, and finally achieved on-site reconstruction. The reconstruction of Sasaki Shuzo Store, which returned to the "place where the sound of waves can be heard" taking 8 and a half years from the disaster, has become a symbol of hope for the entire sake brewing industry in Tohoku.
The sake quality aims to be a food sake that matches the seafood of Yuriage, featuring a soft mouthfeel and a sharp finish. They cherish sake brewing rooted in the region, using local rice and water.