Brands

Ouu Jiman is a revived brand that infuses modern expert skills into a traditional label that has sustained the brewery's history. Multi-layered umami from "Sohaze" koji coexists with a clean transparency, featuring a deep flavor that complements Yamagata's rich food culture. Its quality, where respect for good old traditions resonates with the passion of a reborn brewery, is full of sincere and powerful charm that evokes a sense of attachment to the hometown with every sip.

Koketsu, named after the proverb "Nothing ventured, nothing gained" (literally "Unless you enter the tiger's den, you cannot get the tiger's cubs"), is the crystal of the brewery's technique and passion that challenged difficulties to win the highest acclaim. Brewed under specially selected and limited conditions, it features a sharp yet profound finish and a robust flavor that conveys powerful vitality. Its quality, born from an uncompromising serious match, exudes a king-like dignity, making it a precious brand that trembles the heart with its overwhelming presence once tasted.

Arikato is an auspicious brand that combines the name of the brewery's founder, Sennosuke Arikoto Kato, with the expression of gratitude, "Arigato." Using traditional techniques that sustain local food culture, it features a warm and sincere flavor designed to light a lamp of gratitude in the hearts of those who drink it. As a "sake that delivers thoughts" suitable for gifts and celebrations, it remains a brand beloved across generations, embodying the ties of Fuji Shuzo.

Eiko Fuji is a globally popular Muroka Nama Genshu (unfiltered raw undiluted sake) brand that symbolizes the progressive spirit of Fuji Shuzo. Through rigorous year-round brewing, it delivers a consistently fresh taste, with fruit-like vibrant aromas and powerful rice umami as its primary attractions. Each of its seasonal limited editions—themed after various rice varieties—exudes a vivid individuality, presenting a form of Japanese sake full of entertainment that never lets the drinker tire.

Ooyama is a brand that bears the name of the historic sake town of Oyama, embodying the spirit of "harmony" loved by many. The rich umami of rice from the Edo-period "Tomizu Shikomi" technique and the crispness brought by Mount Gassan's pure water create a perfect symphony in the mouth. True to its motto "Ooyama is the Sake of Love," it features a deep flavor filled with affection, gently embracing warm moments around a meal and the bonds between people.

ORBIA LUNA is a luxury brand that fuses the traditional techniques of Watarai Honten with innovative sensibilities, pursuing the ultimate pairing with Western cuisine. Characterized by a taste that overturns conventional sake concepts, it harmonizes the luxurious sweetness of the "Kijoshu" method with noble aromas of vanilla and honey brought by wine barrel aging. The crisp acidity from white koji creates a beautiful sweet-and-sour contrast like moonlight, making it a world-renowned bottle suitable for modern settings enjoyed in wine glasses.

Dewanoyuki is the flagship brand of Watarai Honten, named after the pure snow that accumulates during Yamagata's harsh winters. Conveying the essence of the ancient "Kimoto-zukuri" brewing method, it is characterized by a powerful, rich, "full-bodied" flavor reminiscent of red wine, where solid acidity and astringency intertwine. Its quality, where the umami of rice blooms even further when warmed, possesses a depth that impresses gourmands, carrying forward the pride of a brewery with over 300 years of history.

Watarai is a Junmai brand deeply committed to the land and rice of Shonai, brewed with the wish that "Harmony" (Nagomi) will "Come" (Rai) to the drinkers. Using sake rice carefully cultivated by local contract farmers, it pursues a fruity, expansive, and juicy freshly pressed flavor. Its quality, which combines the freshness reminiscent of Shonai's vast rural landscapes with the brewery's warm sincerity, is beloved as a "true local sake" that enriches daily life.

Otome no Mai, named with a neat and lovely image, is a brilliant Japanese sake brand that warms the hearts of those who drink it. Brewed carefully with traditional techniques, its quality is characterized by the pure sweetness of Shonai rice and a light, beautiful afterglow reminiscent of a maiden dancing. Its graceful flavor, approachable even for women, subtly accompanies gifts and brilliant dining tables, adding color to elegant moments.

I-go Yataemon is a powerful Genshu (undiluted sake) brand that revisits the brewery's roots using the rare "I-go" sake rice. Brewed with a 60% polishing ratio, this sake condenses a heavy, satisfying drinking experience unique to undiluted sake and the original, wild umami of rice. With the pride of the founder's name "Yataemon" and quality that maximally expresses the local terroir, it is a supreme drink dedicated to true sake enthusiasts.

Uzen Shiraume is a solid and elegant flagship brand brewed with the essence of tradition by Yamagata's oldest brewery. Soft pressing via "Fune-shibori" and non-carbon filtration seal in the rice's original golden luster and deep umami exactly as they are. Characterized by a dignified acidity when chilled and a mellow, intoxicating sensation when warmed, its quality perfectly harmonizes with local delicacies like Dadacha-mame, quietly satisfying the drinker's five senses.

Jokigen is Sakata's representative Ginjo brand, carrying the wish that "everyone who drinks this sake will be in a good mood (Jokigen) and find a source of supreme joy." The deep umami brewed through traditional Kimoto-zukuri and a refreshing clarity reminiscent of Mount Chokai's melted snow draw a vivid contrast in the mouth. Its quality, honored with numerous gold medals at the Annual Japan Sake Awards, is supported by magical skills that draw out the unique characteristics of various rice varieties like Yamada Nishiki, Omachi, and Aiyama, delivering a moving experience filled with joy in every sip.

Kikuisami is a brand that coexisted with the harsh nature of Shonai and was loved as a "Seikatsushu" (lifestyle sake) that richly colorful everyday evening drinks. Its charm lay in its crisp dry taste brought by Mount Gassan's underflow water and a deep umami that did not break even when warmed, making it indispensable for local dining tables. Until the brewery completed its mission in 2024, it was a famous sake that consistently prioritized sincerity over glamour, staying close to the hearts of the people of Shonai.

San-ju-rokuninshu is a brand that bears the history and pride of the 36 wealthy merchants who ruled the free city of Sakata during the Sengoku period. Reflecting the spirit of "A samurai does not serve two masters," its quality is characterized by a powerful crispness and a heavy expansion where the nourishment of rice overlaps in layers. Expressing the indomitable spirit of the ancestors who protected Sakata's autonomy, its flavor is a cup full of historical romance that conveys the vestiges of the peak prosperity of "Sakai in the West, Sakata in the East."

ORBIA GAIA is a luxury brand bearing the name "GAIA," meaning the Earth's blessings, opening a new horizon for Japanese sake through wine barrel aging. The fusion of traditional "Kimoto-zukuri" and red wine barrel aging creates a perfect harmony of vanilla and roasted oak aromas, apple-like refreshing acidity, and a rich honey afterglow. Its quality, which enables amazing pairings with prosciutto and meat dishes, delivers a vivid impact on modern gastronomic scenes enjoyed in wine glasses, trembling the five senses.

Kiyoizumigawa is a traditional brand symbolizing the soul of Eau de Vie Shonai, brewed entirely by hand in every process. Nurtured in the wild sea winds of the Sea of Japan, it features a powerful yet refreshing quality and a mellow mouthfeel from Mount Chokai spring water polished by the sand dunes. Brewing techniques that prioritize the craftsmen's "fingertip sensitivity" draw out the lush umami of rice to the maximum, delivering an exceptional flavor that gently embraces Sakata's harsh winters.

FONIA SORRA, derived from the Latin word "sinfonia" meaning harmony, is an innovative botanical sake that aims for an unknown fusion of Japanese sake and botanicals. By adding select materials like Yuzu, Lemon, and Sansho during the fermentation of the mash, the original umami of rice and the energetic scent of plants perform a single "symphony." With a refreshing aroma reminiscent of SORRA (the sky) and a pleasant prickle from the Sansho, it adds a surprising brilliance to Western dishes like carpaccio and pasta, as well as Japanese cuisine.

Ho no Kaori is a Junmai Daiginjo born from the resonance between Mikawa Town's golden rice ears and the sensibilities of ANA's Shonai Blue Ambassadors (FAs), developed from a female perspective. Maximizing the rich sweetness of Mikawa's edible rice "Yamagata 95" and designed with slightly lower alcohol, it achieves an astonishingly light and elegant mouthfeel. Its flavor, produced by the "World's Only Sake Brewing" project, is full of refreshing clarity as if Shonai's wind were blowing through, making it a supreme food-pairing sake that colors dining moments elegantly.

Shimenomi (also read as Sen-in) is Eau de Vie Shonai's extra dry brand, carrying the pride that "once you drink it, you will be possessed by its charm (occupy the space)." It is characterized by a sharp crispness and a powerful structure unique to undiluted sake, condensing the harshness of "Kanzukuri" (winter brewing) nurtured by the rough waves of the Sea of Japan. Even within the pure transparency brought by Mount Chokai spring water, a heavy umami from manual labor lives on, truly embodying the strength of Shonai's sea.

Hatsumago is a famous brand representing Yamagata, filled with joy and affection, named in the early Showa period to celebrate the birth of the family's first son. Brewed entirely through the Kimoto method, its flavor perfectly balances the mellow richness produced by natural lactic acid with a beautiful crispness that glides down the throat. From the sharp dry taste symbolized by the classic "Makiri" to supreme Junmai Daiginjo, it continues to be loved across generations as a "source of joy" that makes drinkers happy in any scene.