ポンシュ

Ponsh

Brands

Shirokujaku

白孔雀
Yazawa Shuzoten · Fukushima 東白川郡

Shirokujaku (White Peacock) is the jewel of Yazawa Shuzoten, crowned as the world's best (Trophy) in the Junmai Daiginjo category at the International Sake Challenge. As its name suggests, it pursues the elegance and dignity of a white peacock quietly spreading its feathers. The ultra-soft water from the Kuji River draws out the delicate sweetness of the rice, achieving a silk-like smooth mouthfeel and a crystal-clear resonance. Recognized worldwide for its top-tier quality, it delivers ultimate emotion as the perfect cup to color your most precious moments.

Tsuu

つう
Yazawa Shuzoten · Fukushima 東白川郡

Usumomiji

薄紅葉
Yazawa Shuzoten · Fukushima 東白川郡

Yamatsuriyama

矢祭山
Yazawa Shuzoten · Fukushima 東白川郡

Yamatsuriyama is a local sake bearing the name of a local scenic spot where the brewery is located. It is truly a sake that loves and is loved by the region. A friendly cup where you can enjoy the honest taste of rice.

Matsumitori

松美と里
Yamasumi · Fukushima 東白川郡

Matsumitori is the representative local sake brand of Yamasumi, evoking nostalgia. Named after the beauty of pines and love for the hometown, it features a taste that honestly expresses the terroir of Hanawa Town. Its gentle rice umami and clean aftertaste, while not flashy, subtly and warmly support the daily dining table.

Kamiyo kara no Sake

神代からの酒
Yamasumi · Fukushima 東白川郡

Kamiyo kara no Sake is a brand named with respect for the origin of sake brewing since ancient times. Its charm lies in a deep and calm flavor that evokes the traditional brewing culture of Fukushima.

Fukunigiwai

福賑栄
Fujitaya Honten Closed · Fukushima 東白川郡

Fukunigiwai is a local sake once brewed by Fujitaya Honten, named with wishes for the region's prosperity. Leveraging Fukushima's rich terroir, it colored local tables for many years with its friendly and warm flavor. Although no longer in production, its name continues to be passed down as a memory that tells the story of Fukushima's sake brewing history.

Den

Miharu Shuzo · Fukushima 田村郡

Den is a brand named with the desire to pass down traditions to the next generation and "transmit (den)" solid skills. It is the crystallization of sincere brewing where Miharu's terroir and Nanbu Toji techniques intersect.

Megohime

愛姫
Miharu Shuzo · Fukushima 田村郡

Megohime is a Junmai Ginjo brand full of historical romance, named after the princess born in Miharu who became Date Masamune's first wife. It expresses the dignity of Megohime, the pride of Miharu, with a gorgeous aroma and elegant sweetness. A masterpiece that reflects Miharu's history and romance with delicate beauty spreading in every sip.

Takizakura

滝桜
Miharu Shuzo · Fukushima 田村郡

Takizakura is a spring-limited Junmai sake named after the 1,000-year-old "Miharu Takizakura," one of Japan's three major cherry trees. It expresses the beauty and vitality of the cascading weeping cherry blossoms with a brilliant and transparent quality. It features a fresh and gentle taste, perfect for special moments celebrating the arrival of spring.

Ibuki

一歩己
Toyokuni Shuzo · Fukushima 石川郡

Ibuki (One Step, Self) is a brand that serves as a standard-bearer for the next generation, created by 9th generation owner Kensei Yanai with young passion as an "antithesis to traditional sake." True to its name, which means "taking one step at a time believing in oneself," it pursues a cool, modern taste that resonates with contemporary sensibilities. It features a sophisticated resonance where elegant transparency meets a spreading moderate umami, harmonizing with food. As a challenging drop that redraws the horizons of Fukushima's sake brewing, it receives enthusiastic support from aficionados nationwide.

Cho

Toyokuni Shuzo · Fukushima 石川郡

Cho (Ultra) is a rich and savory Junmai sake reflecting the brewery's will to draw out umami "beyond" (cho) the original potential of rice. It features a rich, solid body and a powerful drinking experience.

Wakazeki

若関
Wakazeki Shuzo · Fukushima 郡山市

Wakazeki is the flagship brand named with youthful vitality and strong will. With a strict commitment to 100% "Koriyama-made" rice, yeast, water, and craftsmen, it achieves the ultimate local pairing that delivers energy and peace to the daily table.

Yusa

遊佐
Okunomatsu Sake Brewery · Fukushima 二本松市

Daishichi

大七
Daishichi Shuzo · Fukushima 二本松市

Daishichi is a peak global brand that has walked the royal road of "Kimoto brewing" since its founding in 1752. The fusion of labor-intensive Kimoto methods and unique "super-flat milling" achieves a one-of-a-kind quality that is heavy yet noble, featuring velvety smoothness and deep complexity. Its dignity, praised by G8 Summit participants and prestigious European wine lovers alike, broadcasts the essence of sake to the world. It is a supreme drop that shakes the soul, making one feel the universe in a single sip.

Oushuuadachigahara

奥州安達ヶ原
Himonoya Shuzoten · Fukushima 二本松市

Adataraakikusui

あだたら菊水
Ouchi Shuzo Closed · Fukushima 二本松市

This brewery is closed

Koten Sharaku

古典写楽
Higashiyama Shuzo Closed · Fukushima 会津若松市

Koten Sharaku is a brand that highlighted Higashiyama Shuzo's individuality by featuring the works of Edo-period ukiyo-e artist Toshusai Sharaku on its labels. Characterized by a smooth mouthfeel and refreshing crispness, its pure taste, which seemed to capture the scenery of Aizu-Wakamatsu, fascinated many fans. Today, that tradition has been passed down to "Sharaku" by Miyaizumi Meijo, soaring to the world as a leading sake representing Aizu.

Higashiyama

東山
Higashiyama Shuzo Closed · Fukushima 会津若松市

Higashiyama is a brand named after the terroir of Aizu-Wakamatsu and the brewery's history. Its pure taste nurtured by Aizu's rich nature has long been loved as a staple for local evening drinks.

Tenko

天香
Kashiwagi Shuzoten Closed · Fukushima 会津若松市

Tenko is a brand formerly brewed by Kashiwagi Shuzoten, bearing an elegant name meaning "heavenly fragrance." As its name suggests, it aimed for a highly fragrant and refined quality, and was loved for many years by locals as a masterpiece reflecting Aizu-Wakamatsu's pure terroir.

Aizu-nagare

会津流
Tatsuizumi Shuzo · Fukushima 会津若松市

Aizu-nagare is a Junmai sake that carves the tradition, terroir, and craftsmen's style of Aizu into its name. Featuring the rich umami of 100% Aizu rice, it is an orthodox local sake that makes one feel the slow passage of time.

Ura Mutsu Hassen

裏 陸奥八仙
Hachinohe Shuzo · Aomori 八戸市

"Ura Mutsu Hassen" is a limited-distribution product from Hachinohe Shuzo, featuring a playful label design with the characters "Mutsu Hassen" reversed. Brewed as a junmai daiginjo muroka nama genshu (unfiltered raw sake), it has specifications of 50% rice polishing ratio, 16% alcohol content, and sake meter value of -3. It combines the refined taste of junmai daiginjo with the fresh and bold flavors characteristic of unfiltered nama sake, featuring aromatic fragrance, sweetness, and fresh vibrancy. This highly rare limited sake harmonizes clear umami, satisfying body, and the juiciness distinctive to nama sake.

Tsurugajo

鶴ヶ城
Tatsuizumi Shuzo · Fukushima 会津若松市

Tsurugajo is a high-toned masterpiece bearing the name of Aizu's symbolical castle. Its gentle aroma and dignified character continue to convey the history and pride of Aizu.