Hitakami

Hitakami is the flagship brand of Hirakou Shuzo, known as "Sakana-zake" (Fish Sake) with the theme "If you're doing fish, it's Hitakami!"
Characterized by a soft, transparent mouthfeel and a sharp aftertaste, it brings out the umami of seafood and provides a refreshing sensation that cleanly washes away fish oils.
Designed with sake quality that puts compatibility with seafood from "Sanriku Kinkasan Oki," one of the world's three major fishing grounds, first, it harmonizes with all kinds of fish dishes such as sashimi, sushi, and grilled fish.
The brand name is derived from "Hitakamigawa," the old name for the Kitakami River, and "Hitakami no Kuni" described in the "Nihon Shoki," embodying thoughts for the rich land blessed by the sun.
Having recovered from the tsunami damage of the Great East Japan Earthquake, it attracted nationwide attention with "Earthquake Reconstruction Sake: Light of Hope." After the earthquake, they completely renewed their facilities and achieved further quality improvement.